Soy Packaging Appeals to Those Who Value Health
Amelia Roblin — September 2, 2011 — Lifestyle
References: dominique.webportafolios & packagingoftheworld
Soy packaging is quite clean and elementary in appearance, leading the consumer to assume that its contents are just as pure. The minimalistic technique used here is a helpful one, because the purchaser would be right to conclude that this food comprises little to offend one's health and wellbeing.
Dominique Tetzner had the goal to devise an uncomplicated brand identity that would embody the natural quality of the edibles within. The soy meat, the soy flour and the soy beans have been dressed in resealable green pouches with transparent windows to afford the public a look at the products. This visual merchandizing technique holds great faith in the appeal of the processed food by essentially framing it and making it the label's focus. It is often the honesty found in Soy packaging rather than ostentatiousness that sells best.
Dominique Tetzner had the goal to devise an uncomplicated brand identity that would embody the natural quality of the edibles within. The soy meat, the soy flour and the soy beans have been dressed in resealable green pouches with transparent windows to afford the public a look at the products. This visual merchandizing technique holds great faith in the appeal of the processed food by essentially framing it and making it the label's focus. It is often the honesty found in Soy packaging rather than ostentatiousness that sells best.
Trend Themes
1. Minimalistic Packaging - Soy packaging utilizes a clean and simple aesthetic to convey the purity of its contents, creating an opportunity for other industries to adopt minimalistic packaging to appeal to health-conscious consumers.
2. Transparent Packaging - The use of transparent windows in soy packaging allows consumers to see the products inside, opening up the possibility for other industries to incorporate transparency in their packaging to enhance trust and transparency.
3. Focus on Natural Quality - Soy packaging emphasizes the natural quality of the food, presenting an opportunity for industries to highlight the natural and organic aspects of their products to attract health-conscious consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore minimalistic packaging techniques to communicate purity and freshness of their products to health-conscious consumers.
2. Cosmetics and Beauty - The cosmetics and beauty industry can adopt transparent packaging to showcase the natural ingredients and product quality, appealing to consumers looking for transparency in their skincare and beauty products.
3. Consumer Goods - Consumer goods companies can focus on highlighting the natural and organic qualities of their products through packaging, attracting health-conscious consumers who value transparency and quality.
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