Mortal Kombucha Has Introduced Eco-Friendly Aluminum Bottles
Michael Hemsworth — January 23, 2024 — Marketing
References: radcraftbeer & bevnet
Mortal Kombucha is showing off a sustainable packaging solution that comes as both a first for the brand and all other kombucha brands on the market. The brand has introduced 16-ounce aluminum bottles that will replace its previous glass version, which comes as a very sustainable update give the material's inherently lightweight, resealable and infinitely recyclable profile. The packaging was made possible thanks to a partnership with SPROUTS Market and will be observed across the brand's four mainstay flavors including Black Sage, Marg Simpson, Black Magic and Basillion Strawberries.
Founder Becca Schepps spoke on the new Mortal Kombucha packaging saying, "Sprouts has a commitment to innovation and sustainability and we are so thankful they were with us to bring it to market. Using premium ingredients and top-notch manufacturing, we’ve ensured the same great taste from our glass product in aluminum Earth-friendly packaging."
Founder Becca Schepps spoke on the new Mortal Kombucha packaging saying, "Sprouts has a commitment to innovation and sustainability and we are so thankful they were with us to bring it to market. Using premium ingredients and top-notch manufacturing, we’ve ensured the same great taste from our glass product in aluminum Earth-friendly packaging."
Trend Themes
1. Sustainable Packaging Solutions - Mortal Kombucha introduces aluminum bottles as a sustainable packaging solution, offering a lightweight, resealable, and infinitely recyclable alternative to traditional glass packaging.
2. Aluminum Packaging for Kombucha - Mortal Kombucha sets a new trend in the kombucha industry by being the first brand to use 16-ounce aluminum bottles as their primary packaging, replacing the previous glass bottles.
3. Partnerships for Innovative Packaging - Mortal Kombucha's collaboration with SPROUTS Market enables the brand to pioneer a packaging solution that combines innovation with sustainability, setting a positive example for other beverage brands.
Industry Implications
1. Beverage Packaging - The introduction of aluminum bottles in the kombucha industry by Mortal Kombucha presents opportunities for other beverage companies to explore lightweight and eco-friendly packaging alternatives.
2. Sustainable Food and Beverage - Mortal Kombucha's eco-friendly packaging initiatives exemplify the importance of sustainability in the food and beverage industry, encouraging other companies to adopt similar practices.
3. Retail Partnerships - The partnership between Mortal Kombucha and SPROUTS Market demonstrates the potential for innovative collaborations between brands and retailers, creating opportunities for mutually beneficial sustainable initiatives.
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