These examples of alcoholic beverage packaging range from coaster-infused wine bottles to glowing gin labels. When it comes to packaging, more and more alcohol brands are embracing solutions that promote convenience over traditional luxury. This is illustrated with the growing prevalence of compact and canned wine offerings along with single serve spirits that would otherwise be available in larger bottles. Standouts include Rosia's boxed rosé cartons which were conceived by Designhore studio, and the Jack Daniels Father's Day gift pack which includes a small bottle of the famed spirit along with an exclusive tumbler for instant enjoyment.
Other alcoholic beverage packaging examples to note include BrewDog's Beer for Girls packaging which celebrates and encourages female empowerment, along with minimalist studio's conceptual Chanel No. 5 champagne bottles which pay tribute to the elegant and timeless fragrance by the luxury French fashion house.
60 Examples of Alcoholic Beverage Packaging
59
Ready-to-Mix Cocktail Packaging
PB Creatives Created a Collection of Ready-to-Drink Spirits
58
Millennial-Targeted Canned Wines
Underwood Re-Imagines Canned Wines for a Chic Audience
57
Wine-Dispensing Handbags
The 'Portovino' Has a Discreet Latch for Dispensing Boozy Beverages
56
Personalized Letterbox Wines
Firebox's Wines Feature a Customized Message on a Bottle
55
Peel-Off Wine Labels
The Packaging for '3 Rios' Features a Peel-Off Label Design
54
Perfume-Inspired Champagne Concepts
minimalist studio Has Created Champagne Inspired by Chanel
53
Coaster-Integrated Beer Bottles
The Dog and Fox Packaging Cleverly Integrates a Beer Coaster
52
Island-Themed Gin Branding
Wild Island Gin Bottles Feature Artistic Watercolor Designs
51
Mechanically Inspired Wines
Magnum Vinhos' Automático Wine Branding Expresses How It Is Made
50
Graffiti-Inspired Beer Labels
2Kids Brewing Co. and Chargefield Created Street Art Beer Packaging
49
Alcoholic Craft Sodas
The Crooked Beverage Co's Drinks Blend a Malt Base with Real Fruit Juice
48
Youthful Gin Bottles
GIN ME 5.0's Vibrant Gin Spirits Embrace Bold Letters and Illustrations
47
Plastic-Packaged Rosé Wines
Electric Rosé Offers a Distinctly Packaged Wine Product
46
Opaque Small Batch Alcohols
Stockyards Gin and Vodka is Portrayed as Luxurious and Homely
45
Boxed Beer Coolers
Heineken's COOLERPACK Transforms into a Cooler with Added Ice
44
Experimental Japanese Whiskies
Suntory's Newest Japanese Whisky Collection is Unique and Exclusive
43
Infused Cocktail Ice Cubes
Herb & Lou's Infused Ice Cubes Makes Your Drink While It Chills
42
Glowing Gin Beverages
Manners Gin is a Unique Beverage That Glows in the Dark
41
Unfiltered Bavarian Lagers
The And Union Neu Black Lager Boasts Minimalistic Packaging
40
Ready-to-Pour Gin Boxes
'Pinkster on Tap' Introduces Sustainable Bag-in-Box Packaging for Spirits
39
Cocktail-Making Pods
Mixallogy Launched a Trio of Organic Powdered Cocktail Mixers
38
Toolbox-Inspired Wine Labels
Grape Garage 32a's Unique Wine Labels Feature Images of Tools
37
Hidden Gin Labels
Hidden Curiosities Gin Features a Double-Sided Label
36
Post-Apocalyptic Wine Collections
The New Line of The Walking Dead Wines are Character-Themed
35
Vibrant Alcohol Brand Shots
The Four Loko Shots are Bold in Flavor and Branding
34
Heart-Shaped Blanco Tequilas
Sangre de Vida Offers Up Uncommon Notes of Pepper and Gunpowder
33
Canned Sparkling Rosé Wines
The House Wine Rosé Bubbles are Perfect for Holiday Entertaining
32
Manuka Honey Wines
Kiwi Manuka's Honey Wine Offers an Upscale Take on Mead
31
Graffiti-Style Champagne Bottles
Champagne House Lanson's Packaging Appeals to a New Generation
30
Cosmic Beer Programs
Vostok Space Beer Aims to be the Premier Brew For Space Travel
29
Angular Tequila Bottles
VIDA's Glass Bottle Design Expresses the Elegance of the Making Process
28
Color-Coordinated Vodka Branding
The Absolut + Pantone Brand Concept Merges Color and Flavor
27
Pull-Tab Cocktail Pouches
WingDing's Wine Cocktail Packaging Features a Hole for a Straw
26
Gender Equality Beer Branding
BrewDog's Beer for Girls Was Made to Highlight Women's Rights
25
Equality Celebrating Vodka Drinks
Skyy Vodka Yyes Celebrates Australia's Same-Sex Marriage Laws
24
Mouth-Refreshing Beverages
'qii' is a Natural Tea Drink That Promises to Improve Oral Health
23
Skateboard-Branded Vodkas
The Palace Ciroc Bottle is Now Available for Sale
22
Caviar-Infused Vodkas
The JCB Spirits Collection Celebrates Luxury in the Form of Spirits
21
Risqué Cider Labeling
Fruit Twerk Ciders Feature Playful, Tongue-in-Cheek Images
20
Upscale Drink Rebranding
B&B Studio Reveled a Luxury New Brand for Firefly Drinks
19
Refreshing Ginger-Infused Ciders
The Shacksbury Spritz Ginger Cider is Beer and Cocktail-Inspired
18
Ready-Made Premium Cocktails
On the Rocks & Beam Suntory Collaborated on Ready-to-Drink Cocktails
17
Femme Fatal Wine Branding
Fatal Wine Features What the Brand Describes as Being 'Femme Fetales'
16
Mythical Vodka Spirits
Firebox's Newest Novelty Vodka is Made from Shimmering "Mermaid Tears"
15
Boozy Christmas Calendars
The Drinks by the Dram Advent Calendars for Christmas are Snifter-Packed
14
Single-Serve Whiskey Sets
This Jack Daniels Father's Day Gift Includes a Tumbler and Small Bottle
13
Representative Wine Fonts
Rascallion Wines Features Playful Branding on Its Products' Labels
12
Floral Neon-Colored Libations
The Hoxton Spirits Pink Gin is Infused with Natural Ingredients
11
Wine-Filled Chocolates
WineBites Makes Wine Chocolate with a Package That Includes Cork Coasters
10
In-Flight Beer Brews
Cathay Pacific's 'Betsy' Enhances the Enjoyment of Beer on an Airplane
9
Canned Smoothie Cocktails
The JUICEBAR COCKTAILS Adult Cocktail Beverages are All-Natural
8
Boozy Ice Lollies
'Wavey Ice' Makes Refreshing Summer Treats with an Alcoholic Kick
7
Beer-Inspired Animations
Artistic Brewery Lagunitas Animates Intoxicated Calls from Customers
6
Cold Brew Beers
Rogue’s Cold Brew IPA is Brewed for 12 Hours and Double Filtered
5
Boxed Chilean Rosés
Designhorse Has Created Rosé Branding Inspired by Flora
4
Canned Decreased Alcohol Ciders
Sheppy’s Cider Has Been Rebranded with a Lower ABV
3
Celebratory Canned Wines
The Scribe Winery Una Lou Rosé is Ornately Packaged and Light
2
Coffee-Infused Beers
The Modern Times Black House Nitro Stout Has Coffee and Coconut Ingredients
1
Canned Pomegranate Margaritas
The 'Pome-Granate-Rita' is a Female-Targeted Flavored Malt Beverage
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Luxurious Iridescent Cognac Bottles
Hennessy Debuts the Hennessy VS Carnival Limited Bottle
Quirky Paper Wine Bottles
Magnotta Wines' Ugly Duck is Packaged in Fully Recyclable Paper
Personalized Tequila Bottles
InBarrel Helps Customers Create One-of-a-Kind Bottles
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Rapper-Launched Canned Cocktails
Ini Archibong Designs Gin & Juice Can by Snoop Dogg & Dr. Dre
Bong-Shaped Vodka Bottles
Illadelph Vodka is a Premium Product in Uniquely Shaped Glassware
AI-Designed Whiskey Bottles
No Two Bottles from the Label 5 City Lights Edition are Alike
Flask Phone Cases
Body Vodka Created a Take-Anywhere Transparent Flask Phone Case
Refillable Alcohol Containers
Diageo Partnered With ecoSPIRITS On Refillable Alcohol Solutions
Sculptural Tequila Bottle Designs
Música Tequila Has Swiftly Garnered Acclaim for Its Quality
Wine-Shaped Mayo Bottles
Hellmann's Mayonnaise Blanc is Packaged Like the Perfect Gift for Hosts
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Condiment Tattoo Bottles
The Heinz Tattoo Bottle Makes It Easier for Fans to Get Inked
Recycled Private Label Packaging
ALDI Introduced Recycled Plastic Bottles for Water and Soda
Alcohol Alternative Tinctures
Apothékary Launches the Limited-edition Free Spirit Minis Gift Set
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Paper-Packaged Private Label Wines
ALDI is Launching Wines in Paperboard Bottles in the UK
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Ready-to-Serve Canned Mocktails
Mocktails Uniquely Crafted Makes Convenient Cocktail Alternatives
Recyclable Aluminum Tequila Packaging
DE-NADA Tequila is Rolling Out Eco-Friendly Packaging
Bar-Quality Canned Cocktails
Wonderland Cocktails Launched Five New Canned Refreshments
Lightweight Gin Bottles
Brockmans Gin's New Packaging Contains 30% Less Glass Than Competitors
Sustainable Wine Bottle Designs
Telmont Unveils Plans to Produce Bottle in Different Green Shades
Canned Flavored Wine Cocktails
The Minute Maid Spiked Flavored Wine Cocktails are Indulgent
Paper-Made Spirit Bottles
This Johnnie Walker Black Label Bottle is Made with 90% Paper
Fizzy Vodka Crossover Cans
Absolut Vodka & Sprite Launches Across the UK in 12-Count Boxes
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Paperboard Gin Bottles
Georgian Bay Spirit's 100% Recycled Paperboard Bottle is Produced in Canada
Partially Filled Wine Bottles
Tomorrow's Vintage Shows the Need to Protect Wine-Growing Regions
Sparkling Water Anniversary Packaging
S.Pellegrino and Future Brand Created a New Glass Bottle
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Approachable Canned Wine Ranges
19 Crimes Canned Wines Come in Two Options Perfect for Anytime
Paper Vodka Bottles
Mother of Pearl Vodka Debuts the First Australian Vodka in a Paper Bottle
Entrepreneur-Made Non-Alcoholic Cans
Bonang Matheba Shares the New Non-Alcoholic Nectar Rosé Cans
Aluminum Plastic-Free Water Packaging
The Perfect Hydration Alkaline Water Comes in New Packaging
Ergonomic Eco-Friendly Drink Packaging
The Tetra Prisma Aseptic 300 Edge Packaging is Mindful
Graffiti-Painted Beer Packaging
1664 x André Saraiva Debut a New Vibrant Collaboration
Eco-Friendly Spirit Packaging
Diageo and EcoSpirits Partnered on New Circular Packaging
AI-Generated Whiskey Packaging
The Glenlivet's The Twelve Elements Collection Celebrates 200 Years
Single-Serve Sparkling Wines
Wander + Ivy Packages 'Bubbles' in Patented 6.3-Ounce Glass Bottles
Cheerful Insulated Bottle Designs
The W&P Insulated Bottle is a Versatile and Durable Choicrr
Three-People Wine Bottle Prototypes
19 Crimes's Throuple Bottle of Wine is for Valentine's Day
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Aluminum Wine Bottles
Element[AL]'s Packaging is Compact, Lightweight & Easily Recycled
Timeless Mixology Collections
Waterford Crystal’s Mixology Collection Offers a Refined Experience
Recyclable PET Wine Packaging
The ALPLA PET Wine Bottle Helps Cut Carbon Emissions
Luxurious Mexican Tequila Bottles
The Tequila Don Julio 70 Artist Bottle Features Cultural Motifs
AR Glow-in-the-Dark Wines
19 Crimes and Universal Products & Experiences Debuted a Halloween Wine
Informative Digital Beverage Labels
Pernod Ricard Launched a Packaging Initiative in Singapore
Special Occasion Italian Wines
Good Clean Wine Introduced Three Wine Bundles
Carton Wine Packaging
Lassonde is Using Tetra Pak's Tetra Prisma® Aseptic for Two Wine Brands
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
Sustainable Liqueur Packaging
Baileys Original Irish Cream is Debuting in Aluminum Bottles
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Coffin-Shaped Beverage Containers
Liquid Death and Yeti Create the Casket Cooler for Parties
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Paper-Made Alcohol Bottles
Diageo Debuts a New Paper Bottle for Baileys Irish Cream Liqueur
Metallic Whisky Bottle Cases
Philippe Starck Designs the L'Evolution Collection with Mortlach
Nostalgic Game-Inspired Wine Bottles
Finca de la Rica Features Interactive Wine Labels
Non-Alcoholic Canned Spritzes
Citizen Spritz's Alcohol-Free Cans Support Refreshment & Moderation
Carton-Packaged Milk Vodkas
Black Cow Pure Milk Vodka Now Comes in a Milk Carton Packaging
Halloween-Themed Alcohol Bottles
Bacardi's Limited Edition Bottle Will Light Up Your Night
Ready-to-Serve Canned Cocktails
Whitebox Cocktails is Launching Three New SKUs
Fruity RTD Wine Spritz Cans
Social Lite Takes a Sip into Canned Wine with New Wine Spritz
Reduced Material Gin Packaging
Beefeater 24 Packaging Now Has 90% Less Plastic and More
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Boozy Christmas Cocktail Packs
The Wonderland 12 Cocktails of Christmas is Available from BrewDog
Artisanal High-ABV Cocktails
Art & Rev Canned Craft Cocktails Pack a Punch in Every Serving
Comic Franchise-Inspired Gin Bottles
Aviation American Gin Joins Deadpool & Wolverine on a Bottle
Casual Enjoyment Bottled Wines
Nice Wines Introduced Full-Sized, Full-Strength Wine in Bottles
Personality-Packed Wines
Mullet Wines are Full of Flavor and Anti-Low-Alcohol Attitude
Stackable Bottled Cocktails
BLOC's Experimental Cocktails are Packaged in a Convenient Size
Paper Bottle-Packaged Cocktails
World of Zing Cocktails Come in the Frugalpac Frugal Bottle
Wine-Infused Chocolate Packaging
Vine to Bar Chocolate Unveiled Its New Library Box Packaging
Miniature Glass-Free Wine Packaging
The Mud House Mini Box Has 1.5-Liters of Wine
Italian Lager Packaging Updates
Outlaw Designed the New Packaging for Peroni Nastro Azzurro Beer
Uncompromising Alcohol-Removed Wines
NoAlchCo's Non-Alcoholic Wine Collection is Balaced & Complex
Canned Low-Sugar Rosé Wines
ThinK Wine Sparkling Rosé Comes in 200ml Cans for the Perfect Pour
Ultralight Premium Whiskey Bottles
Johnnie Walker Blue Label Ultra is Limited to 888 Bottles
Canned Southern Wines
These Country Water Wines are Available in Four Unique Flavors
Apple Wine Cocktails
The Angry Orchard Canned Cocktail Range Shows Off the Brand's Attitude
Luxe Car-Inspired Bottle Designs
The Macallan and Bentley Motors Creates the Macallan Horizon
Hard Soft Drink Refreshments
Bottlegreen Vodka Spritz Was Created with Edwards 1902
Mutant Superhero Gin Bottles
Aviation American Gin Launches Exclusive Wolverine Gin Bottle
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Augmented Reality Wine Bottles
DeBortoli's AR Sinister Wine Enhances the Consumer Experience
Value-Conscious Bottled Cocktails
The Infusionist Bottled Cocktails are Only at ALDI for £8 Each
Vibrant Nostalgic Boxed Wine
Gonzo Vino Bridges the Gap Between Eco-consciousness & Quality Wine
Flat Recycled Wine Packaging
ALDI is Introducing a Recycled PET Wine Bottle in its Private Label
Portable Cosmetic Tube-Bottles
Quadpack's Tottle Packaging is Convenient, Eco-Friendly & Premium
Retro-Inspired Beer Cans
Premium Lager by Bellwoods Brewery is Vibrant and Nostalgic
Non-Alcoholic Advent Boxes
Søbr Market Curated Three Festive Boxes Featuring Alcohol Alternatives
Reusable Packaging Sparkling Waters
PATH Sparkling Flavored Water Comes in Aluminum Bottles
Heritage-Inspired Sophisticated Whisky Packaging
The Glendronach Distiller Highlights Its Elegance
Aluminum Bottle-Packaged Gin
Penrhos Spirits Launches its Gin in Vetroplas Aluminum Bottles
Lightweight Eco Wine Bottles
FitVine Aluminum Bottles Support Active, Wellness-Minded Drinkers
Non-Alcoholic Gift Sets
Mingle Mocktails Introduced a Vibrant Holiday Box
Premium Alcohol-Removed Wines
ARIEL Vineyards Appeals to Savvy, Sober-Curious Drinkers
Eco-Conscious Canned Water
Wenlock Spring's Revamped Cans Appeal to Gen Z
Freezable Wine Packs
Packit® Introduces Two New Products with ECOFREEZE® Technology+
Non-Alcoholic Beer Cocktails
Talon & Tinnie Reinvents the Traditional Boilermaker for Dry January
On-the-Go Wine Accessories
Out of the Woods Presents the Ultimate Wine Bundle
Affordable Non-Alcoholic Wines
90+ Cellars' First Dealcoholized Sparkling Wines are $12 Per Bottle
Branded Ready-to-Pour Cocktails
These Diageo Ready-to-Serve Cocktails Come in Three Options
High-End Spirit Canned Drinks
The Cîroc Red Berry Sparkling Vodka Drink Adapts to Growing Demand
Eco-Friendly Wooden Wine Cases
Cheval Blanc Opts for a New Eco-Friendly Packaging Design
Canned Premium Vodka Cocktails
These Canned Cîroc Cocktails Come in Two Options
Spring-Ready RTD Cocktails
Greenbar Distillery Offers Up Non-Alcoholic and Alcoholic Cocktails
Luxurious Whisky Home Products
Ashley Stark Home Boasts the Sleek Alba Gift Set
Japanese Heritage Canned Cocktails
-196 Canned Cocktails Come in Two Flavors with a 6% ABV
Post-Consumer Recycled Bottles
Sustainaholics Released a Line of Aluminum-Bottled Spirits
Attached Cap Drink Packaging
Purity Soft Drinks Will Use Attached Caps for 100% Recyclable Bottles
Bar-Quality Canned Martinis
Crystal Head is Sharing Its Own Take on Classic Cocktails
Cultural Holiday Bottle Designs
Hennessy Launches Limited Edition Bottles for Chinese New Year
Non-Alcoholic Brew Boxes
Brooklyn Brewery's Special Effects Variety Pack Features a New NA Brew
Bar-Quality Canned Cocktails
These Round Barn Distillery RTD Cocktails Come in Four Flavors
Refreshed Natural Alcoholic Beverages
101 Cider House Marks Its Anniversary with a Rebranding
Eco-Friendly Alcohol Bottles
This Bacardi Glass Spirits Bottle Was Created with Hrastnik1860
Approachable Sparkling Wines
Wha Gwan Glidin Comes Packaged in Beer Bottles
Extra-Large Bulk-Size Beers
Pabst Blue Ribbon is Unveiling a New 180-Pack for its Beers
Refreshing Cherry Beer Labels
Matilda Bay Brewery Debuts New Packaging for Tainted Love Beer
Portable Boxed Wines
Alileo's Award-Winning Wines Now Come in a "Wine Juice Box" Size
Whimsical Booze-Free Beverages
Everything But The Booze Sells Non-Alcoholic Mocktails in Cans
Sustainably Wrapped Gin Bottles
Lind & Lime Gin Launched Reusable Organic Cotton Gift Wrap
Non-Alcoholic Spritzers
Weekday Vibes Uses Dealcoholized Wine as a Base for Its Beverages
Ready-to-Pour Cocktail Gifts
The Deko Cocktails Gift Box Pairs Signature Serves with Garnishes
Convenient Insulated Bottle Bags
Out of the Woods Boasts the Insulated Wine & Spirits Valet
Fiery Non-Alcoholic Spirits
Talonmore Drinks Company Serves Consumers a New Non-Alcoholic Spirit
Rosy Vodka Spritz Refreshments
This Rozél Rosé Vodka Canned Spritz Has Light, Fruit-Forward Notes
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Rustic Award-Winning Bourbon Sets
Yellowstone Bourbon Introduced its 2024 Bourbon Giftpack
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Accessible Canned Artisan Wines
The Canned Wine Co. is Launching Two New Options at Ocado
Aluminum Gin Bottles
Hyke is Introducing a New Aluminum Bottle Collaboration with Vetroplas
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Outlined Stainless Steel Bottles
Quan Yuan Designs the Cool Line Liquor Bottle Series
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages