The Packaging for '3 Rios' Features a Peel-Off Label Design
Laura McQuarrie — November 20, 2017 — Lifestyle
References: anselmomendes.pt & packagingoftheworld
3 Rios (3 Rivers) is a wine from the northern region of Portugal that takes inspiration from three rivers and boasts a peel-off label to reiterate this concept. The wine is crafted from some of the most popular grape varieties in the region: "the Minho river with the Alvarinho vine variety, the Loureiro vine variety from the Lima river and the Avesso vine variety from the Douro river."
In order to give consumers a sense of what each individual river is like, the bottle design for 3 Rios includes a label with interactive, meandering strips that can be detached. Once removed, the label reveals a peek at the transparent glass beneath it, as well as a hint at the 3 Rios wine that is contained inside.
In order to give consumers a sense of what each individual river is like, the bottle design for 3 Rios includes a label with interactive, meandering strips that can be detached. Once removed, the label reveals a peek at the transparent glass beneath it, as well as a hint at the 3 Rios wine that is contained inside.
Trend Themes
1. Peel-off Labels - Peel-off labels offer a unique interactive experience for consumers and provide a platform for storytelling and brand communication.
2. Interactive Packaging - Interactive packaging engages consumers by allowing them to interact with the product and creates a memorable brand experience.
3. Region-inspired Designs - Region-inspired designs on packaging help convey the origin and story behind a product, capturing the attention of consumers.
Industry Implications
1. Wine Industry - The wine industry can leverage peel-off labels and interactive packaging to enhance consumer engagement and differentiate their brand.
2. Packaging Industry - The packaging industry has an opportunity to innovate by developing more interactive and customizable packaging solutions like peel-off labels.
3. Beverage Industry - The beverage industry can benefit from region-inspired designs on packaging, creating a unique selling point and attracting consumers looking for authentic experiences.
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