Fruit Twerk Ciders Feature Playful, Tongue-in-Cheek Images
Mishal Omar — February 19, 2018 — Lifestyle
References: packagingoftheworld
Fruit Twerk Cider is a conceptual cider brand created by the design student Veronika Simonova, who decided to take a more cheeky approach to the project she was assigned.
There are three ciders in the collection, including a pear, an apple, and a peach. Each bottle features a label with the Fruit Twerk Cider brand name on it, along with an image of the fruit that the bottle’s beverage is flavored with. The fruits themselves have been edited to look a little bit like humans’ rears, and they were designed as such to represent varying body types.
These risqué cider bottles are able to embody a somewhat minimalist look while offering a design that consumers cannot forget.
There are three ciders in the collection, including a pear, an apple, and a peach. Each bottle features a label with the Fruit Twerk Cider brand name on it, along with an image of the fruit that the bottle’s beverage is flavored with. The fruits themselves have been edited to look a little bit like humans’ rears, and they were designed as such to represent varying body types.
These risqué cider bottles are able to embody a somewhat minimalist look while offering a design that consumers cannot forget.
Trend Themes
1. Cheeky Branding - Opportunity for brands to embrace playful and tongue-in-cheek imagery to create memorable products.
2. Body-positive Packaging - Incorporating diverse body types into packaging design to promote inclusivity and body positivity.
3. Minimalist Design with Impact - Creating impactful designs by combining minimalist aesthetics with unconventional and attention-grabbing visuals.
Industry Implications
1. Alcoholic Beverages - Alcoholic beverage brands can adopt cheeky and body-positive labeling to differentiate themselves and attract niche markets.
2. Packaging Design - Opportunity for packaging designers to explore and experiment with playful and unconventional design elements for consumer products.
3. Advertising and Marketing - Marketing and advertising professionals can leverage the power of cheeky and provocative imagery to create memorable campaigns and stand out from the competition.
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