90+ Cellars' First Dealcoholized Sparkling Wines are $12 Per Bottle
Laura McQuarrie — November 14, 2024 — Lifestyle
References: ninetypluscellars & ninetypluscellars
Lot 229 Sparkling Rosé and Lot 230 Sparkling Brut are the first two non-alcoholic wines at 90+ Cellars, and both options meet the growing consumer demand for great-tasting, affordable alternatives to alcohol.
"Drinking culture, especially in younger generations, is changing," says Alexandra Shaughnessy, Wine Director at 90+ Cellars, "And while the low abv/no alcohol market has been predominantly owned by the beer industry, nonalcoholic wines are gaining popularity, and are expected to rise 7% globally through 2027."
Both dealcoholized sparkling wines from France are made with traditional winemaking methods, and they speak to the changing preferences of drinkers with low calories, low sugar, and a price point of $12 per bottle. Heading into the holiday season, these options promise to keep festive celebrations fun and sparkling, without day-after regrets.
"Drinking culture, especially in younger generations, is changing," says Alexandra Shaughnessy, Wine Director at 90+ Cellars, "And while the low abv/no alcohol market has been predominantly owned by the beer industry, nonalcoholic wines are gaining popularity, and are expected to rise 7% globally through 2027."
Both dealcoholized sparkling wines from France are made with traditional winemaking methods, and they speak to the changing preferences of drinkers with low calories, low sugar, and a price point of $12 per bottle. Heading into the holiday season, these options promise to keep festive celebrations fun and sparkling, without day-after regrets.
Trend Themes
1. Non-alcoholic Beverages - An increasing shift towards low abv and non-alcoholic products highlights a growing demand for healthier lifestyle choices among consumers.
2. Affordable Luxury - The introduction of budget-friendly yet high-quality non-alcoholic wines makes premium experiences more accessible to a broader audience.
3. Health-conscious Drinking - Low-calorie and low-sugar content in non-alcoholic wines caters to the health and wellness trends dominating consumer preferences.
Industry Implications
1. Beverage Industry - Non-alcoholic wines represent a burgeoning segment within the beverage industry, meeting a shift towards more health-conscious consumption.
2. Retail Industry - Affordable pricing of premium non-alcoholic wines can drive sales and attract a diverse market in the retail sector.
3. Hospitality Industry - Incorporating non-alcoholic wines into menus can offer hospitality businesses an inclusive option for guests with varying preferences.
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