Kiwi Manuka's Honey Wine Offers an Upscale Take on Mead
Laura McQuarrie — March 28, 2018 — Lifestyle
References: kiwimanuka & packagingoftheworld
New Zealand's manuka honey is produced by bees that pollinate the native manuka bush, creating one of the most beneficial and sought-after forms of honey in the world—Kiwi Manuka is now offering a honey wine that offers a unique way for consumers to enjoy the taste of the honey. Kiwi Manuka's Mānuka Honey Wine boasts elegant packaging that shows off the vibrant honey color of the product with a simple black, white and gold label that references the beauty of the manuka flower in nature.
Kiwi Manuka also offers a Mānuka Honey Liqueur that also shares the distinctive taste and texture of honey.
The limited-edition products are sold in elegant boxes along with drinking glasses, which makes the sets perfect for gifting.
Kiwi Manuka also offers a Mānuka Honey Liqueur that also shares the distinctive taste and texture of honey.
The limited-edition products are sold in elegant boxes along with drinking glasses, which makes the sets perfect for gifting.
Trend Themes
1. Manuka Honey Beverages - Expanding the potential of manuka honey in beverages, offering benefits to health-conscious consumers.
2. Luxury Alcohol Packaging - Innovative packaging design can be an effective way to increase consumption of high-end alcoholic beverages.
3. Honey-based Spirits and Liqueurs - Creating an alternative category of Distilled Spirits with drinks that retain the flavor of honey, representing a novel concept for bars and nightclubs.
Industry Implications
1. Alcohol and Wine - Capitalizing on honey's unique flavor by introducing a specialty range of wines to upscale markets.
2. Food and Beverage - Expanding the concept of natural ingredients in food and drinks through an increase in demand for manuka honey-based products.
3. Hospitality and Tourism - Innovative packaging can influence the value perception of drinks and encourage tourism to specific destinations.
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