The Canned Wine Co. is Launching Two New Options at Ocado
Michael Hemsworth — December 6, 2023 — Lifestyle
References: cannedwine.co & retailtimes
The Canned Wine Co. has announced two new libations arriving online at Ocado in the UK to provide shoppers with artisan-quality wines in a decidedly laid-back, accessible manner. The wines include two premium single varietal examples including a Verdejo from Rueda and a Gamay from the Loire, which both showcase the distinct terroir of the regions they're sourced from. The wines will come in 250ml cans priced at £5.50 each and boast eye-catching branding to further encourage consumers to give them a try.
Buyer and Co-Founder Ben Franks commented on the new additions to the Canned Wine Co. lineup saying, "We are delighted to be working with Ocado to launch these two new lines and bring our wines to a wider audience. We have searched hard to find wines which really showcase their terroir, whilst displaying their varietal characteristics and are delighted to be partnering with these two new producers to launch these wines.”
Buyer and Co-Founder Ben Franks commented on the new additions to the Canned Wine Co. lineup saying, "We are delighted to be working with Ocado to launch these two new lines and bring our wines to a wider audience. We have searched hard to find wines which really showcase their terroir, whilst displaying their varietal characteristics and are delighted to be partnering with these two new producers to launch these wines.”
Trend Themes
1. Artisan-quality Canned Wines - The availability of artisan-quality canned wines provides consumers with a more accessible and casual way to enjoy premium wines.
2. Distinct Terroir Showcasing - The inclusion of distinct terroir in the canned wines highlights the unique characteristics of the regions they are sourced from.
3. Eye-catching Branding - Eye-catching branding on the canned wines helps to entice consumers to try out these new options.
Industry Implications
1. Wine - The wine industry can explore the potential of offering artisan-quality wines in canned formats to cater to a wider audience.
2. Online Grocery - The online grocery industry, exemplified by companies like Ocado, can benefit from offering a diverse selection of canned wines to meet the growing consumer demand for convenient and high-quality beverages.
3. Packaging and Design - The packaging and design industry can assist in creating eye-catching and appealing branding for canned wines in order to attract more consumers.
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