The New Line of The Walking Dead Wines are Character-Themed
Michael Hemsworth — November 11, 2017 — Marketing
This new line of The Walking Dead wines comes from Lot 18 as a way for you to further enhance your viewing parties by enjoying a glass that's themed after your favorite character.
The wine collection consists of the 2016 Daryl Dixon Cabernet Sauvignon, 2016 Rick Grimes California Petite Sirah and the 2016 Began California Bourbon Barrel Red Blend. Each one of the wines is priced at $22 per bottle is features artistic branding that draws correlation to the very character that they're themed after.
The Walking Dead wines are available as of November 6 and offer fans of the wildly popular post-apocalyptic zombie show with a new libation to enjoy whilst watching the newest episode on AMC.
The wine collection consists of the 2016 Daryl Dixon Cabernet Sauvignon, 2016 Rick Grimes California Petite Sirah and the 2016 Began California Bourbon Barrel Red Blend. Each one of the wines is priced at $22 per bottle is features artistic branding that draws correlation to the very character that they're themed after.
The Walking Dead wines are available as of November 6 and offer fans of the wildly popular post-apocalyptic zombie show with a new libation to enjoy whilst watching the newest episode on AMC.
Trend Themes
1. Character-themed Wines - Wines that are themed after characters have become popular.
2. Entertainment Merchandise - Products related to TV and movie franchises have potential for generating additional revenue.
3. Event-themed Beverages - Beverages that are created and marketed as event-themed products have potential for increasing sales.
Industry Implications
1. Alcoholic Beverages - Alcoholic beverage companies could explore creating character-themed wines as a marketing strategy.
2. Entertainment - TV and movie franchises may seek to expand their merchandise offerings by creating themed alcoholic beverages.
3. Event Planning - Event planning companies may find opportunities to incorporate event-themed beverages into their offerings for themed parties and gatherings.
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