The Angry Orchard Canned Cocktail Range Shows Off the Brand's Attitude
Laura McQuarrie — November 14, 2024 — Marketing
References: angryorchard & thedieline
Hard cider company Apple Orchard is playing up the personality-packed qualities of the new Angry Orchard canned cocktail range with colorful designs that express bold flavor, and plenty of attitude. These canned wine cocktail see the brand's gnarly tree character holding different kinds of classic cocktails with an Apple Orchard twist, like the Apple Ginger Mule Style and the Peach Appletini Style.
These crisp and refreshing Angry Orchard Cocktails make the most of ingredients like real fruit, and in the case of the spiced Orchard Sangria Style, the apple wine with natural flavors and colors even incorporates fruits and vegetables from concentrate.
Perfect for fans of timeless drinks who can also appreciate novelty, Angry Orchard Cocktails deliver the boldness and balance that fans of the top-selling hard cider know well.
These crisp and refreshing Angry Orchard Cocktails make the most of ingredients like real fruit, and in the case of the spiced Orchard Sangria Style, the apple wine with natural flavors and colors even incorporates fruits and vegetables from concentrate.
Perfect for fans of timeless drinks who can also appreciate novelty, Angry Orchard Cocktails deliver the boldness and balance that fans of the top-selling hard cider know well.
Trend Themes
1. Bold Packaging Designs - Leveraging vivid and expressive packaging, Angry Orchard's new range underscores the significance of eye-catching aesthetics in capturing consumer attention.
2. Real Fruit Ingredients - Angry Orchard's commitment to using real fruit and natural flavors points to a consumer demand for authentic and healthier beverage options.
3. Cocktail-inspired Ciders - The innovative fusion of classic cocktail flavors in cider form opens up fresh possibilities in the ready-to-drink alcoholic beverage market.
Industry Implications
1. Beverage - The beverage industry benefits from the intersection of traditional cocktails and modern cider creations, appealing to diverse palates.
2. Packaging - Bright, bold packaging in the packaging industry helps brands stand out on crowded shelves and can influence consumer purchasing decisions.
3. Health and Wellness - The health and wellness industry gains traction as drinks like Angry Orchard Cocktails emphasize natural ingredients and transparent labeling.
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