Suntory's Newest Japanese Whisky Collection is Unique and Exclusive
Laura McQuarrie — January 19, 2018 — Lifestyle
References: suntory & thespiritsbusiness
'The Essence of Suntory Whisky' is the name of a new collection of Japanese whiskies from Suntory that includes a trio of experimental cask-strength whiskies with unique packaging.
The collection includes Yamazaki Peated Malt, which has been aged for 12 years and is noted to have an "influence of gentle smoke." The Chita Wine Cask Finish is a 16-year-old grain whisky that said to have sweet and sour notes from plum. The final Japanese whisky in the limited-edition collection is the Hakushu Rye Type, which boasts the highest ABV at 57%. As well as boasting distinctly unique flavor characteristics, each of the whiskies is bottled with an artistic label of its own.
The limited-edition Essence of Suntory Whisky collection is exclusively available in Japan via the online retailer Dekantā.
The collection includes Yamazaki Peated Malt, which has been aged for 12 years and is noted to have an "influence of gentle smoke." The Chita Wine Cask Finish is a 16-year-old grain whisky that said to have sweet and sour notes from plum. The final Japanese whisky in the limited-edition collection is the Hakushu Rye Type, which boasts the highest ABV at 57%. As well as boasting distinctly unique flavor characteristics, each of the whiskies is bottled with an artistic label of its own.
The limited-edition Essence of Suntory Whisky collection is exclusively available in Japan via the online retailer Dekantā.
Trend Themes
1. Experimental Cask-strength Whiskies - Disruptive innovation opportunity: Explore new flavor profiles and packaging designs to create unique and exclusive cask-strength whiskies.
2. Artistic Labeling for Whisky Bottles - Disruptive innovation opportunity: Integrate visually appealing and original label designs that enhance the overall brand identity of whisky collections.
3. Limited-edition Whisky Collections - Disruptive innovation opportunity: Create scarcity and exclusivity by releasing limited-edition whisky collections with distinct flavor profiles and packaging.
Industry Implications
1. Alcoholic Beverages - Disruptive innovation opportunity: Innovate within the alcoholic beverage industry by introducing experimental and unique whiskies with exclusive packaging and flavor profiles.
2. Packaging and Labeling - Disruptive innovation opportunity: Develop innovative packaging and labeling solutions that enhance the visual appeal and brand identity of alcoholic beverages, particularly whiskies.
3. E-commerce and Online Retail - Disruptive innovation opportunity: Optimize and expand online retail platforms to offer exclusive and limited-edition alcohol collections, targeting niche markets.
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