Sheppy’s Cider Has Been Rebranded with a Lower ABV
Michael Hemsworth — October 17, 2017 — Lifestyle
References: foodbev
The rebranding of Sheppy’s Cider has been done to help keep the brand relevant in the market with consumers who are looking for something that's crisp, refreshing and, above all, innovative. The ciders have been rebranded into canned options over glass bottles for a lightweight design that will help to decrease the brands emissions when it comes to shipping.
The ciders from the brand includes the Vat 14 which is a classic cider with a 5% ABV, while the Vat 07 is a traditional cloud cider with a 4.5% ABV. This makes the ciders perfect for enjoying without having to worry that they contain too high of an alcohol content for those looking to restrict their intake.
The ciders from the brand includes the Vat 14 which is a classic cider with a 5% ABV, while the Vat 07 is a traditional cloud cider with a 4.5% ABV. This makes the ciders perfect for enjoying without having to worry that they contain too high of an alcohol content for those looking to restrict their intake.
Trend Themes
1. Decreased-alcohol Ciders - Opportunity for brands to cater to health-conscious consumers by offering lower ABV ciders in innovative packaging.
2. Canned Packaging - Disruptive innovation potential in transitioning from glass bottles to lightweight, eco-friendly canned options, reducing shipping emissions.
3. Rebranding for Relevance - Rebranding initiatives can help keep brands relevant in the market by appealing to consumers' desire for crisp, refreshing, and innovative products.
Industry Implications
1. Cider - Cider industry can tap into the increasing demand for lower ABV options and sustainable packaging to attract health-conscious consumers.
2. Beverage Packaging - Innovative canned packaging provides opportunities for the beverage packaging industry to create eco-friendly and lightweight designs for various products.
3. Brand Management - Companies specializing in brand management can help cider producers in rebranding efforts to stay relevant in the market and appeal to consumers' evolving preferences.
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