Grape Garage 32a's Unique Wine Labels Feature Images of Tools
Laura McQuarrie — August 1, 2017 — Lifestyle
References: grapegarage.de & thedieline
The unique wine labels that can be found on bottles from Grape Garage 32a tell the story of an industrial mechanic-turned self-taught winemaker.
Although wine bottles are often adorned with motifs like trees, grape vine leaves and other elements from nature, the branding for Grape Garage 32a embraces the inclusion of man-made tools like wrenches and pliers. Designers Oliver Semik & Lutz Suendermann from Magnetic Stories worked on the development of the project, explaining that "the minimalist and stylish approach gives it a truly high-quality look that strongly resonates with modern wine drinkers."
Even though both wine products and culture have somewhat of a reputation for being uptight and strictly traditional, modern consumers have come to embrace wine packaging that is slightly unconventional and dares to break the rules.
Although wine bottles are often adorned with motifs like trees, grape vine leaves and other elements from nature, the branding for Grape Garage 32a embraces the inclusion of man-made tools like wrenches and pliers. Designers Oliver Semik & Lutz Suendermann from Magnetic Stories worked on the development of the project, explaining that "the minimalist and stylish approach gives it a truly high-quality look that strongly resonates with modern wine drinkers."
Even though both wine products and culture have somewhat of a reputation for being uptight and strictly traditional, modern consumers have come to embrace wine packaging that is slightly unconventional and dares to break the rules.
Trend Themes
1. Toolbox-inspired Wine Labels - The trend of using unconventional and industrial-inspired designs for wine labels presents an opportunity for wineries to stand out and resonate with modern consumers.
2. Minimalist Wine Label Design - The trend towards minimalist and stylish wine label designs allows wineries to create a high-quality and contemporary look for their products.
3. Unconventional Wine Packaging - The trend of daring to break traditional rules in wine packaging gives wineries the chance to appeal to modern consumers who appreciate unique and nonconformist designs.
Industry Implications
1. Wine and Spirits Industry - The wine and spirits industry can leverage toolbox-inspired wine labels to differentiate their products and attract a younger demographic.
2. Graphic Design Industry - The graphic design industry can capitalize on the trend of minimalist wine label design by offering their expertise to wineries seeking modern and stylish packaging.
3. Marketing and Branding Industry - The marketing and branding industry has the opportunity to assist wineries in embracing unconventional wine packaging, helping them create a distinct brand identity and appeal to diverse consumer preferences.
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