On the Rocks & Beam Suntory Collaborated on Ready-to-Drink Cocktails
Laura McQuarrie — March 16, 2018 — Lifestyle
References: ontherockscocktails & thespiritsbusiness
On the Rocks recently announced an all-new line of ready-to-drink cocktails prepared with spirits from Beam Suntory. The new range of premium RTD cocktails includes classics like the Old Fashioned, Cosmopolitan and Margarita, as well as other unique recipes with a twist, like the Jalapeno Pineapple Margarita with Tres Generaciones tequila and the Mai Tai made with Cruzan rum.
With the rise of cocktail culture and at-home drinking, this new collection of collaborative cocktails aims to satisfy the consumer who is seeking quality, hand-crafted options.
This partnership between On the Rocks and Beam Suntory is set to make premium drinking experiences more widely available to consumers. As Greg Hughes, general manager, North America at Beam Suntory, states: "Our partnership with On the Rocks will help [it] capture more of these occasions, such as air travel, hotel room service and major sporting events."
With the rise of cocktail culture and at-home drinking, this new collection of collaborative cocktails aims to satisfy the consumer who is seeking quality, hand-crafted options.
This partnership between On the Rocks and Beam Suntory is set to make premium drinking experiences more widely available to consumers. As Greg Hughes, general manager, North America at Beam Suntory, states: "Our partnership with On the Rocks will help [it] capture more of these occasions, such as air travel, hotel room service and major sporting events."
Trend Themes
1. Premium RTD Cocktails - The collaboration between On the Rocks and Beam Suntory to prepare new range of premium RTD cocktails is an opportunity for the convenience industry to offer quality and more variety in single servings.
2. At-home Drinking - The rise of cocktail culture and at-home drinking is an opportunity for companies to develop innovative ways to offer drinking experiences outside of traditional settings.
3. Convenience Products - The launch of ready-to-drink cocktails is evidence of an increased demand for convenient, hand-crafted products that cater to consumers' desire for high-quality drinking experiences on-the-go.
Industry Implications
1. Alcohol Industry - The launch of these bottled cocktails is an opportunity for the alcohol industry to capitalize on the rising trend towards at-home drinking and offer consumers a wider range of premium liquor options in single servings.
2. Hotel and Travel Industry - The collaboration between On the Rocks and Beam Suntory to prepare ready-to-drink cocktails offers hotel and travel industry a new way to provide premium in-room experiences for their guests.
3. Convenience Store Industry - The trend towards convenience products that offer high-quality experiences presents opportunities for convenience stores to expand their offerings in the ready-to-drink category and capture a larger part of the on-the-go beverage market.
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