GIN ME 5.0's Vibrant Gin Spirits Embrace Bold Letters and Illustrations
Laura McQuarrie — October 26, 2017 — Lifestyle
References: vegaalta & packagingoftheworld
GIN ME 5.0 is a new brand of premium gin spirits from Spain that offers an old-meets-new approach to the botanical alcohol product. The youthful personality of the brand comes across with bold typography, imagery, patterns and colors that will catch the eyes of young adult consumers. To create the distinctive look of the premium gin bottles, serigraph printing, or a silk screening process, was used.
Despite its refreshingly youthful branding and packaging, GIN ME 5.0 notes that "our gin combines traditional copper pot distillation with a recipe that wouldn't look unfamiliar to an eighteenth century Master Distiller."
Many distillers are now releasing colorful gin products to appeal to Millennials who already perceive the spirit as a healthier type of alcohol as compared to other options that are on the market.
Despite its refreshingly youthful branding and packaging, GIN ME 5.0 notes that "our gin combines traditional copper pot distillation with a recipe that wouldn't look unfamiliar to an eighteenth century Master Distiller."
Many distillers are now releasing colorful gin products to appeal to Millennials who already perceive the spirit as a healthier type of alcohol as compared to other options that are on the market.
Trend Themes
1. Colorful Gin Packaging - Disruptive innovation opportunity: Explore innovative printing techniques and bold visuals to attract young adult consumers to gin products.
2. Youthful Branding - Disruptive innovation opportunity: Combine traditional distillation methods with youthful branding elements to create a unique and appealing product for younger customers.
3. Appealing to Millennials - Disruptive innovation opportunity: Develop gin products that cater to the perceived health-conscious preferences of millennials.
Industry Implications
1. Alcoholic Beverages - Disruptive innovation opportunity: Introduce vibrant and creative packaging designs to stand out in the competitive alcoholic beverages market.
2. Graphic Design - Disruptive innovation opportunity: Collaborate with graphic designers and artists to create visually stunning and eye-catching gin bottle designs.
3. Marketing and Advertising - Disruptive innovation opportunity: Leverage social media and targeted marketing campaigns to reach and engage with millennial consumers.
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