The House Wine Rosé Bubbles are Perfect for Holiday Entertaining
Michael Hemsworth — December 17, 2017 — Lifestyle
References: originalhousewine & trndmonitor
The House Wine Rosé Bubbles have been announced by the brand as a new canned wine option that will be a hit amongst guests this holiday season by offering them a fresh glass of bubbly when they're stopping by for a visit.
A growing number of consumers are becoming interested in wine, which has many brands looking for ways to make it more approachable. This is being acknowledged with new options like canned wines that are easy to transport and that can be consumed individually rather than requiring you to open an entire bottle.
Speaking on the new House Wine Rosé Bubbles, Alex Evans, Chief Sales and Marketing Officer for Precept Wine, said, "The instant success of House Wine cans continues to blow our minds. House Wine is made for this category, which delivers fresh wine and caters to the grab-and-go lifestyle of busy and active wine consumers. They are also accessible, affordable and recyclable, which helps reduce overall waste, but most of all they are delicious!"
A growing number of consumers are becoming interested in wine, which has many brands looking for ways to make it more approachable. This is being acknowledged with new options like canned wines that are easy to transport and that can be consumed individually rather than requiring you to open an entire bottle.
Speaking on the new House Wine Rosé Bubbles, Alex Evans, Chief Sales and Marketing Officer for Precept Wine, said, "The instant success of House Wine cans continues to blow our minds. House Wine is made for this category, which delivers fresh wine and caters to the grab-and-go lifestyle of busy and active wine consumers. They are also accessible, affordable and recyclable, which helps reduce overall waste, but most of all they are delicious!"
Trend Themes
1. Canned Wine - The rise of canned wine offers a convenient and approachable way for consumers to enjoy and transport their favorite beverages.
2. Wine Accessibility - Brands are exploring new options to make wine more accessible and appealing to a wider range of consumers.
3. Sustainable Packaging - The use of recyclable packaging in wine, such as canned options, taps into consumers' desire for more sustainable choices.
Industry Implications
1. Wine Packaging - The rise of canned wine presents opportunities for packaging manufacturers to develop innovative and convenient solutions.
2. Beverage Retail - The growing popularity of canned wine creates new possibilities for retailers to offer a wider variety of convenient wine options to consumers.
3. Wine Tourism - Wineries and wine tours can embrace the trend of canned wines to enhance the visitor experience and cater to the grab-and-go lifestyle of wine enthusiasts.
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