PB Creatives Created a Collection of Ready-to-Drink Spirits
Laura McQuarrie — July 13, 2017 — Lifestyle
References: pb-creative & packagingoftheworld
PB Creative launched a collection of ready-to-drink spirits in packaging that contains both alcohol and a mixer.
Two of the containers from the three-piece packaging system can be removed, opened and poured back into the main cup-shaped vessel that is used to package the On The Go Spirit range. As such, consumers have the potential to add the desired amount of alcohol and mixer to suit their tastes. This RTD system solves some of the problems that come with many other ready-to-drink products, including that most products that are meant to be consumed straight from a bottle or can sacrifice the prestige that comes with drinking from a glass.
Alongside the ready-to-drink On The Go Spirit range, PB Creative also developed a premium On The Go Prosecco collection for mature consumers.
Two of the containers from the three-piece packaging system can be removed, opened and poured back into the main cup-shaped vessel that is used to package the On The Go Spirit range. As such, consumers have the potential to add the desired amount of alcohol and mixer to suit their tastes. This RTD system solves some of the problems that come with many other ready-to-drink products, including that most products that are meant to be consumed straight from a bottle or can sacrifice the prestige that comes with drinking from a glass.
Alongside the ready-to-drink On The Go Spirit range, PB Creative also developed a premium On The Go Prosecco collection for mature consumers.
Trend Themes
1. Flexible Packaging - The ready-to-mix cocktail packaging demonstrates the trend of flexible packaging, allowing consumers to customize their drink.
2. On-the-go Beverages - The ready-to-mix cocktail packaging caters to the trend of on-the-go beverages, offering convenience and portability for consumers.
3. Premium RTD Products - The ready-to-mix cocktail packaging reflects the trend of premium ready-to-drink products, targeting mature consumers with a high-quality drinking experience.
Industry Implications
1. Alcohol Beverage Industry - The ready-to-mix cocktail packaging presents opportunities for innovation in the alcohol beverage industry, providing new ways for consumers to enjoy mixed drinks.
2. Packaging Industry - The ready-to-mix cocktail packaging highlights opportunities in the packaging industry to develop more flexible and customizable solutions for ready-to-drink products.
3. On-the-go Food & Beverage Industry - The ready-to-mix cocktail packaging taps into the on-the-go food and beverage industry, offering convenient and portable options for consumers looking for quick and easy refreshments.
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