2Kids Brewing Co. and Chargefield Created Street Art Beer Packaging
Laura McQuarrie — September 13, 2017 — Lifestyle
References: 2kidsbrewing & thedieline
San Diego-based brewery 2Kids Brewing Co. collaborated with Chargefield on the creation of a unique set of street art beer branding that boasts bold graffiti elements. As well as being extremely eye-catching, these designs have a deeper meaning to them, as 2Kids Brewing Co. has a graffiti-themed nanobrewery that specializes in unconventional, small-batch ales.
For the creation of a small group of beer products, the brewery needed a series of labels that could be easily written on to display the names and alcohol content of its experimental batches. The solution was to introduce stickers that could easily be affixed to cans. Some street artists gather free stickers such as those from the USPS and adorn them with their own designs, a practice that these inventive beer labels acknowledge.
For the creation of a small group of beer products, the brewery needed a series of labels that could be easily written on to display the names and alcohol content of its experimental batches. The solution was to introduce stickers that could easily be affixed to cans. Some street artists gather free stickers such as those from the USPS and adorn them with their own designs, a practice that these inventive beer labels acknowledge.
Trend Themes
1. Graffiti Art Labels - Opportunity for breweries and beverage companies to collaborate with street artists to create unique and eye-catching packaging.
2. Nanobrewery Specialization - Potential for nanobreweries to focus on unconventional, small-batch ales and incorporate graffiti-inspired branding.
3. Sticker-based Labeling - Innovative use of stickers as customizable labels for experimental beer batches, offering a creative alternative to traditional labeling methods.
Industry Implications
1. Craft Beer - Craft breweries can explore graffiti-inspired branding to differentiate their products and appeal to a younger, artistic demographic.
2. Street Art - Street artists can collaborate with breweries to showcase their art on beer labels and gain more visibility for their work.
3. Packaging Design - Design agencies and packaging companies can offer custom solutions for breweries seeking bold and unique packaging choices like graffiti-inspired labels.
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