Firebox's Newest Novelty Vodka is Made from Shimmering "Mermaid Tears"
Laura McQuarrie — November 17, 2017 — Lifestyle
References: firebox & thespiritsbusiness
As a follow-up to the success of its Phoenix Tears Spiced Rum and its Unicorn Tears Gin Liqueur, Firebox is now releasing a new novelty vodka product inspired by yet another different mythical creature.
The newest addition to Firebox's range of 'Mythical Tears' is the Mermaid Tears Vodka, which is said to be a "premium French grain vodka made from the tears of mermaids." As such, the novelty vodka product boasts an ocean-blue color and a "glittery haze." To serve, Firebox recommends serving it on the rocks or using it as a cocktail base.
From rainbow-colored blended beverages inspired by unicorns to mermaid-themed donuts, Millennials are looking to immerse themselves in fantasy, eat with their eyes and share their fun finds on social media.
The newest addition to Firebox's range of 'Mythical Tears' is the Mermaid Tears Vodka, which is said to be a "premium French grain vodka made from the tears of mermaids." As such, the novelty vodka product boasts an ocean-blue color and a "glittery haze." To serve, Firebox recommends serving it on the rocks or using it as a cocktail base.
From rainbow-colored blended beverages inspired by unicorns to mermaid-themed donuts, Millennials are looking to immerse themselves in fantasy, eat with their eyes and share their fun finds on social media.
Trend Themes
1. Fantasy-inspired Novelty Spirits - Opportunity to create new novelty spirits that tap into the trend of fantasy-inspired products and capitalize on the desire for unique and visually appealing experiences.
2. Instagrammable Food and Beverages - The rise of visually striking food and beverages presents an opportunity for businesses to create products that are designed for sharing on social media platforms like Instagram.
3. Mermaid-themed Products - Businesses can explore the mermaid trend and create products that cater to the fascination with mythical creatures and the desire for magical experiences.
Industry Implications
1. Alcoholic Beverage Industry - Innovative spirits companies can capitalize on the growing demand for unique and visually appealing alcoholic beverages by creating fantasy-inspired novelty spirits like mermaid tears vodka.
2. Hospitality and Events Industry - Hotels, bars, and event venues can attract social media-savvy customers by offering visually stunning and Instagrammable food and beverage options, such as rainbow-colored cocktails inspired by mythical creatures.
3. Merchandise and Gift Industry - There is an opportunity for businesses in the merchandise and gift industry to tap into the popularity of mermaid-themed products and create a range of items that cater to the fascination with mythical creatures.
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