ThinK Wine Sparkling Rosé Comes in 200ml Cans for the Perfect Pour
Michael Hemsworth — August 8, 2024 — Lifestyle
References: thinkwinegroup & foodanddrinktechnology
ThinK Wine sparkling rosé is making its debut in cans to provide consumers with a simple, convenient way to enjoy a fresh glass of wine at their leisure from anywhere.
The wine is crafted from Glera grapes sourced from the Treviso region of Italy and boasts an 11% ABV for each 200ml can. The wine has one-gram of residual sugar per serving, which is comparatively quite low when measured against the 11-gram amount that other leading Prosecco brands have. The wine is organic and vegan-friendly with a reduced level of sulphites that could reduce the occrnece of a hangover.
Founder Kath Jones commented on the new canned ThinK Wine sparkling rosé saying, "We love our Prosecco and sparkling rose, but we know our customers don’t always want a full bottle. And where our minis are great for indoors, adding a can to our range means that ThinK Wine can now be enjoyed anywhere. You’ll find the exact same drink inside with all the benefits and the same great taste, just portable and perfect for any outdoor occasion, be that a camping or glamping trip, a festival, an outdoor party or marquee wedding.”
The wine is crafted from Glera grapes sourced from the Treviso region of Italy and boasts an 11% ABV for each 200ml can. The wine has one-gram of residual sugar per serving, which is comparatively quite low when measured against the 11-gram amount that other leading Prosecco brands have. The wine is organic and vegan-friendly with a reduced level of sulphites that could reduce the occrnece of a hangover.
Founder Kath Jones commented on the new canned ThinK Wine sparkling rosé saying, "We love our Prosecco and sparkling rose, but we know our customers don’t always want a full bottle. And where our minis are great for indoors, adding a can to our range means that ThinK Wine can now be enjoyed anywhere. You’ll find the exact same drink inside with all the benefits and the same great taste, just portable and perfect for any outdoor occasion, be that a camping or glamping trip, a festival, an outdoor party or marquee wedding.”
Trend Themes
1. Canned Luxury Beverages - The introduction of premium wines in cans aligns with the growing demand for portable yet high-quality drink options.
2. Health-conscious Alcohol - ThinK Wine's low-sugar content caters to the health-focused consumer segment seeking indulgence without compromising on dietary goals.
3. Eco-friendly Packaging - The shift towards vegan-friendly and organic canned wines supports the sustainable packaging movement in the beverage industry.
Industry Implications
1. Wine and Spirits - The canned wine segment is disrupting traditional wine markets by offering convenience without sacrificing quality.
2. Outdoor Recreation - Innovative packaging like canned wines is enhancing the outdoor dining and event experiences, making luxury beverages more accessible in unconventional settings.
3. Health and Wellness - Low-sugar, organic wines are emerging as a significant trend within the health and wellness sector, appealing to consumers prioritizing their dietary intake.
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