Weekday Vibes Uses Dealcoholized Wine as a Base for Its Beverages
Laura McQuarrie — February 23, 2024 — Lifestyle
References: drinkweekdayvibes & bevnet
When it comes to inventive alternatives to alcohol, consumers are becoming more and more spoiled for choice thanks to unique offerings like Weekday Vibes, a line of non-alcoholic spritzers made with dealcoholized wine. Available in varieties like Grapefruit Rosemary Sparkling Rosé and Bitter Orange Spritz, these low-calorie canned beverages offer intriguing flavors that are ready to take on the go.
While Bitter Orange Spritz is comparable to an Aperol spritz, Grapefruit Rosemary Sparkling Rosé gets its delicate flavor from both red and white dealcoholized wine.
With flavorful products that boast less than 0.5% alcohol by volume, Weekday Vibes speaks to those who are fully sober, sober curious, or "situationally sober," knowing that everyone demands flavorful options when they make mindful drinking decisions.
While Bitter Orange Spritz is comparable to an Aperol spritz, Grapefruit Rosemary Sparkling Rosé gets its delicate flavor from both red and white dealcoholized wine.
With flavorful products that boast less than 0.5% alcohol by volume, Weekday Vibes speaks to those who are fully sober, sober curious, or "situationally sober," knowing that everyone demands flavorful options when they make mindful drinking decisions.
Trend Themes
1. Non-alcoholic Spritzers Made with Dealcoholized Wine - Innovative beverages combining unique flavors with dealcoholized wine cater to the growing demand for alcohol alternatives.
2. Low-calorie Canned Beverages with Intriguing Flavors - The rise of canned spritzers offering low calories and on-the-go convenience gives consumers more choices in the non-alcoholic beverage market.
3. Sober Curious and 'situationally Sober' Consumer Base - Weekday Vibes appeals to sober curious individuals and the 'situationally sober,' emphasizing the importance of flavorful options for mindful drinking occasions.
Industry Implications
1. Beverage - The beverage industry can capitalize on the trend by developing more non-alcoholic options using dealcoholized wine as a base for innovative flavors.
2. Food and Beverage Packaging - There is an opportunity in the food and beverage packaging sector to create convenient packaging solutions for low-calorie canned spritzers with unique flavor profiles.
3. Market Research and Consumer Insights - Understanding the preferences of the sober curious and 'situationally sober' demographic can lead to tailored marketing strategies and product development within the market research and consumer insights industry.
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