Campaigns turn to beacon technology for targeted reach-out tactics
Implications - Tailoring marketing approaches to be more responsive to consumer needs, brands are turning to technology like iBeacon for customized appeal. Offering apps and online platforms that help locate services or connect with others, retailers are combining the efficiency of location-based technology with a desire to create bonds with buyers, narrowing the technological gap between brand and consumer.
Trend Themes
1. Location-based Marketing - Businesses are utilizing beacon technology to provide customized and personalized shopping experiences to customers.
2. Beacon-powered Retail Platforms - Retail companies are using beacon technology to power comprehensive in-store marketing and engagement platforms.
3. Smartphone-integrated Beacon Systems - Bluetooth beacon technology integrated with smartphone apps enable customers to receive actionable content and promotions in real-time.
Industry Implications
1. Retail Industry - Retail companies can leverage beacon technology to enhance in-store customer experience and engagement.
2. Marketing Industry - Marketing professionals can use beacon technology to deliver targeted and contextually relevant content and promotions.
3. Hospitality Industry - Hotels and restaurants can use beacon technology to deliver personalized experiences to guests, such as discounts and exclusive offers.
