The GPShopper App & In-Store Beacons Enhance Retail Engagement
Laura McQuarrie — January 24, 2015 — Business
References: gpshopper & letstalkpayments
Since shoppers are most always equipped with a phone, GPShopper is a platform designed to increase retail engagement through the use of BLE beacon technology. The mobile platform works in tandem with in-store beacons to deliver content to consumers up on their arrival, exit, or even as they walk through certain aisles or areas of the store to deliver promotions on items nearby.
Displayed at this year's NRF Big Show, the award-winning platform makes it easy for retailers to manage and create engaging in-store experiences. Some other useful features of the platform include analytics, to determine the effect that the integration of beacon technology is having on a store. With the use of its app, GPShoppers reports a 90% engagement rate, with 60% user retention and 150% mobile commerce growth.
Displayed at this year's NRF Big Show, the award-winning platform makes it easy for retailers to manage and create engaging in-store experiences. Some other useful features of the platform include analytics, to determine the effect that the integration of beacon technology is having on a store. With the use of its app, GPShoppers reports a 90% engagement rate, with 60% user retention and 150% mobile commerce growth.
Trend Themes
1. Increased Retail Engagement - The use of BLE beacon technology and mobile platforms like GPShopper are enhancing retail engagement by delivering targeted content to consumers as they shop.
2. Personalized In-store Promotions - In-store beacons and mobile platforms like GPShopper are enabling retailers to deliver personalized promotions to consumers based on their location within the store.
3. Analytics-driven Decision-making - The integration of beacon technology and platforms like GPShopper enables retailers to gather valuable analytics data to analyze the effectiveness of their in-store experiences and make data-driven decisions.
Industry Implications
1. Retail - Retailers are adopting beacon technology and mobile platforms like GPShopper to enhance engagement and deliver personalized promotions.
2. E-commerce - E-commerce businesses can explore the integration of beacon technology and mobile platforms to enhance the shopping experience and drive customer engagement.
3. Marketing and Advertising - The use of beacon technology and mobile platforms like GPShopper presents opportunities for marketers and advertisers to deliver targeted content and promotions to consumers in real-time.
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