Seeking to maintain excitement, aging consumers turn to youthful activities
Implications - While old age often comes with connotations of being a stage of life that lacks excitement, a shift toward more positive views of retirement has consumers seeking out new ways to maintain a thriving social life. Activities like online dating and gaming events combine entertainment with a desire to maintain aspects of one's youth, even in old age.
Trend Themes
1. Seniors Seeking Excitement - Old age is no longer associated with being dull. Seniors are seeking activities that excite them and maintain their social life.
2. Senior-specific Products - Products such as TEPOS and Stitch are being developed specifically for seniors, meeting their needs and interests in gaming, dating, and socializing.
3. Inter-generational Connections - Services such as Speaking Exchange and Oma's Pop-Up are bringing together different generations, encouraging social interactions and addressing issues of loneliness and isolation among the elderly.
Industry Implications
1. Healthcare and Wellness - Opportunities exist in developing activities and products that put emphasis on enjoying life during old age.
2. Technology - Service and product innovations that address the unique needs and interests of the elderly, such as TEPOS and Stitch, pave the way for the development of elderly-friendly technology.
3. Retail and Hospitality - Initiatives such as Oma's Pop-Up have the potential to create a new niche market in hospitality by offering seniors unique opportunities to participate and socialize.
9 Featured, 69 Examples:
353,208 Total Clicks
Date Range:
Jan 12 — Jun 15
Trending:
Average
Consumer Insight Topics:
