VMBeacon Allows Users to Find More Information About Products
Jamie Danielle Munro — April 4, 2014 — Tech
VMBeacon is an app that uses similar software to the iBeacon app, but this time for shopping purposes. The app connects to smartphones, allowing people to find more information about the clothes on mannequins in various stores.
Many times people walk into a shop because they like what they see in the storefront. With VMBeacon, people can find out exactly what products are being displayed here, what they look good with and even where they can find the items in the store. For anyone who becomes slightly overwhelmed when walking into a shop, this app is ideal to ease a few anxieties and receive guidance in the right direction (although it might not be the best for your wallet)!
Many times people walk into a shop because they like what they see in the storefront. With VMBeacon, people can find out exactly what products are being displayed here, what they look good with and even where they can find the items in the store. For anyone who becomes slightly overwhelmed when walking into a shop, this app is ideal to ease a few anxieties and receive guidance in the right direction (although it might not be the best for your wallet)!
Trend Themes
1. Data-transmitting Mannequin Apps - Apps similar to VMBeacon will emerge, allowing stores to display personalized information about products through mannequins and increasing customer engagement.
2. Smart Shopping Assistants - More apps will emerge that use smartphone connectivity to guide customers through stores, providing personalized recommendations and suggestions.
3. Retail Iot - IoT technology will become more commonplace in retail, allowing for enhanced communication between products and customers.
Industry Implications
1. Retail - Retailers can use data-transmitting mannequin apps and smart shopping assistants to boost customer engagement and sales.
2. Technology - Developers can create more apps that use IoT technology to enhance the retail experience.
3. Fashion - Fashion brands can use data-transmitting mannequin apps to educate and guide customers about their products, resulting in increased sales.
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