The Duane Reade App Vastly Improves Customer's In-Store Experience
Meghan Young — February 20, 2015 — Tech
References: duanereade & marketwatch
For once, there is a tech update that will not frustrate consumers for its insignificant changes; instead, the updated Duane Reade app brings a meaningful revision that integrates iBeacon Bluetooth technology. A few of the benefits from this update involves "new Weekly Ads & Coupons, Pill Reminder, DR Walk-In, Preferred Store, Shopping List, Steps and QuickPrints from Instagram," reports Market Watch.
Of course, the best benefit of the Duane Reade app revolves around the improvement of in-store user experiences. Calvin Peters, PR and Digital Communications Manager for Walgreens, says, "This update aligns with our goal to provide them with tools, programs and category specific consumer-generated media that offer relevant convenience, including trusted product and service insights."
Of course, the best benefit of the Duane Reade app revolves around the improvement of in-store user experiences. Calvin Peters, PR and Digital Communications Manager for Walgreens, says, "This update aligns with our goal to provide them with tools, programs and category specific consumer-generated media that offer relevant convenience, including trusted product and service insights."
Trend Themes
1. Integration of Ibeacon Bluetooth Technology - The integration of iBeacon Bluetooth technology in the updated Duane Reade app provides disruptive innovation opportunities for other retailers to enhance in-store user experiences and offer relevant convenience.
2. Personalized Shopping Experiences - The use of the Duane Reade app to provide personalized features like Pill Reminder and Preferred Store highlights the disruptive innovation opportunity for pharmacies to tailor their services to individual customers.
3. Utilizing Consumer-generated Media - The Duane Reade app's inclusion of category-specific consumer-generated media sets a trend for other industries to leverage user-generated content to offer trusted product and service insights.
Industry Implications
1. Retail - The integration of iBeacon Bluetooth technology and personalized features in the Duane Reade app presents disruptive innovation opportunities for the retail industry to enhance the in-store shopping experience.
2. Pharmaceutical - The use of the Duane Reade app's Pill Reminder feature showcases the disruptive innovation potential for the pharmaceutical industry to leverage mobile technology and provide personalized medication management solutions.
3. Technology - The integration of iBeacon Bluetooth technology in the Duane Reade app demonstrates the disruptive innovation potential for the technology industry to create seamless and personalized user experiences in various applications.
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