American Craft Sausages Successfully Grew in Popularity with Message Tech
Amelia Roblin — February 20, 2015 — Marketing
References: hillshirebrands & adweek
Rather than having an deliberately situated supermarket employee pressuring you in the meat section, beacon food technology proves to be a lucrative strategy and less irritating means to driving sales. IPG Mediabrands' BPN and Hillshire Brands partnered on a campaign to increase the consumption of American Craft sausages by tactically sending messages to shoppers when they're in the vicinity of these goods.
Push notifications appeared on the screens of grocery store customers' smartphones, directing their attention to coupons and making them notice the products. Anyone with an inMarket app already installed on his mobile would be automatically sought through location-based beacon technology. The companies found that there was a 20% in sales and a 30% increase in brand awareness by the end of this relatively inexpensive project.
Push notifications appeared on the screens of grocery store customers' smartphones, directing their attention to coupons and making them notice the products. Anyone with an inMarket app already installed on his mobile would be automatically sought through location-based beacon technology. The companies found that there was a 20% in sales and a 30% increase in brand awareness by the end of this relatively inexpensive project.
Trend Themes
1. Beacon Food Technology - Using beacon technology in food marketing can increase sales and brand awareness through mobile push notifications.
2. Location-based Marketing - Targeting customers through location-based technology can improve the effectiveness of marketing campaigns and promotions.
3. Message-based Advertising - Sending personalized messages to customers in the vicinity of specific goods can effectively direct their attention and increase sales.
Industry Implications
1. Food Retail Industry - The food retail industry can benefit from using beacon technology to increase sales and promote products.
2. Marketing Industry - The marketing industry can incorporate location-based and message-based advertising in their campaigns to improve engagement with target audiences.
3. Mobile App Industry - Mobile app developers can integrate beacon technology into their apps to provide personalized promotions and coupons to users in proximity of specific goods.
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