Swank's Chewing Gum Packaging Design is Fashionably Patterned for Ladies
Laura McQuarrie — September 16, 2014 — Marketing
References: patternlover.wordpress & behance.net
There are a lot of chewing gum packaging designs that go the route of making their designs as clean and simple as possible, in order to put emphasis on the freshness that the product will deliver. In contrast to this, design student Amanda van der Walt created 'Swank,' a line of chewing gum that's packaged and branded with fashion-forward women in mind.
Each of the different flavors of chewing gum for Swank Ladies' Chewing Gum features a slightly different pattern and colorway, which makes them easy to tell apart. Rather than suggesting a flavor that's simple and clean, these gum packages hint at complexity and richness. Each of the individually wrapped gum pieces are adorned with pattern as well, and when all the gum has been chewed, the inside of the packages reveals a hidden quote.
Each of the different flavors of chewing gum for Swank Ladies' Chewing Gum features a slightly different pattern and colorway, which makes them easy to tell apart. Rather than suggesting a flavor that's simple and clean, these gum packages hint at complexity and richness. Each of the individually wrapped gum pieces are adorned with pattern as well, and when all the gum has been chewed, the inside of the packages reveals a hidden quote.
Trend Themes
1. Fashion-forward Packaging - The trend of incorporating fashionable designs into product packaging to attract a specific target audience.
2. Customized Flavor Branding - The trend of creating unique, distinct packaging designs and flavors for specific product lines.
3. Hidden Extras - The trend of providing hidden extras within a product package to add value and intrigue for customers.
Industry Implications
1. Consumer Goods - Companies in the consumer goods industry can benefit from incorporating fashionable packaging designs and hidden extras to differentiate their products and gain traction with specific target audiences.
2. Food and Beverage - Companies in the food and beverage industry can explore customized packaging options and new flavor branding opportunities to capture the attention of consumers and stand out in a crowded market.
3. Design and Branding - The design and branding industry can facilitate the implementation of unique and creative packaging concepts to help their clients achieve a competitive edge in the market.
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