Philips Introduces New Connected Retail Lighting System
Jennifer Paul — March 17, 2014 — Tech
References: philips & strategyonline
Philips has unveiled a new smart Philips lighting system that will communicate with consumers phones. The in-store LED light displayed at Euroshop in Dusseldorf last month. It showed off its capabilities and how the intelligent lighting system is being piloted alongside various global retailers.
The Philips lighting system will communicate with people and their smartphones via a flickering that cannot be seen by the human eye. This is what will activate the app. Each and every fixture will have a unique pattern that can be customized to the retailer's needs. This will allow brands to send out coupons and deals to consumers when they are closer to the products themselves.
The Philips lighting system would be able to work with existing retailer apps that already have an integrated lighting infrastructure in place. The best part about the Philips lighting system is that retailers do not have to worry about external beacons or other technology to have the system in place.
The Philips lighting system will communicate with people and their smartphones via a flickering that cannot be seen by the human eye. This is what will activate the app. Each and every fixture will have a unique pattern that can be customized to the retailer's needs. This will allow brands to send out coupons and deals to consumers when they are closer to the products themselves.
The Philips lighting system would be able to work with existing retailer apps that already have an integrated lighting infrastructure in place. The best part about the Philips lighting system is that retailers do not have to worry about external beacons or other technology to have the system in place.
Trend Themes
1. Connected Retail Lighting - There is an opportunity for disruptive innovation in developing smart lighting systems that can communicate with consumers' smartphones to provide personalized offers and promotions.
2. Invisible Mobile Activation - A trend in invisible mobile activation technology is emerging, where consumers can be alerted of deals and promotions via signals from retail fixtures that are not visible to the human eye.
3. Customizable Fixture Patterns - Developing customizable patterns for lighting fixtures could enable retailers to craft unique customer experiences while driving sales through personalized promotions and deals.
Industry Implications
1. Retail Industry - The retail industry can leverage connected lighting systems to enhance customer engagement and increase sales through personalized promotions and product recommendations.
2. Smart Home Industry - Connected lighting systems that can communicate with smartphones could be integrated with smart home systems to provide a more seamless and personalized home experience for consumers.
3. Mobile Technology Industry - The mobile technology industry could benefit from developing invisible signal technologies that enable consumers to receive personalized offers and promotions from retailers through their smartphones.
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