Zac Posen Designed a Gold Dress for the Launch of Magnum Gold
Simal Yilmaz — April 7, 2013 — Marketing
References: zacposen & luxurylaunches
Magnum Gold's launch party will showcase an extravagantly designed gold dress by fashion designer Zac Posen. The dress consists of 10,000 paillettes that are handcut from gold sheets, which took Posen two weeks to embroider. The dress is worth approximate $1.5 million and will be worn by Brazilian model Caroline Correa when she walks down a golden carpet that is arranged for the event.
Zac Posen beautifully describes the connection between the dress and the iconic ice cream brand by stating, “Decadence, sensuousness, and luxury... The dress mimics the liquid and sensuous quality of how ice cream melts." The luscious combination of fashion and ice cream may be unusual, but it certainly strives to make an impact. This $1.5 million investment will surely associate the product with the sophisticated glamour of designer labels.
Zac Posen beautifully describes the connection between the dress and the iconic ice cream brand by stating, “Decadence, sensuousness, and luxury... The dress mimics the liquid and sensuous quality of how ice cream melts." The luscious combination of fashion and ice cream may be unusual, but it certainly strives to make an impact. This $1.5 million investment will surely associate the product with the sophisticated glamour of designer labels.
Trend Themes
1. Extravagant Fashion Collaborations - The collaboration between fashion designers and luxury brands presents an opportunity for innovative and elaborate designs to capture consumer attention.
2. Luxury Brand Experiences - Creating immersive experiences and events that showcase the luxurious lifestyle associated with a brand can provide a unique marketing strategy.
3. Fashion-inspired Product Design - Infusing fashion elements into product design can create a visually appealing and stylish product that resonates with fashion-forward consumers.
Industry Implications
1. Fashion - The fashion industry can explore collaborations with luxury brands to create extravagant and eye-catching designs that generate buzz and increase brand visibility.
2. Food and Beverage - Luxury food and beverage brands can collaborate with fashion designers to create unique experiences and products that cater to consumers looking for a taste of luxury.
3. Product Design - Brands across various industries can incorporate fashion-inspired design elements into their products to appeal to consumers who value style and aesthetic.
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