A desire to stay connected has seniors turning to social networking platforms
Implications - Seeking to maintain social engagements, seniors are turning to digital networking platforms as a means to stay connected. Providing social platforms that make engagement and online communication easier for aging consumers, these custom-tailored platforms offer seniors the chance to connect with others in similar life stages, reflecting a need to maintain a level of socialization, even in old age.
Trend Themes
1. Senior Social Networking - Creating social networking platforms tailored to the needs of aging consumers in order to help them maintain social connections and a sense of community.
2. Elderly Life-logging - Developing smartphone apps that monitor the daily habits of a senior, so that family members can receive notification of suspicious or unusual activity.
3. Senior Communication Technology - Developing simplified communication technology and apps that are easy to use and navigate for those who are new to technology.
Industry Implications
1. Technology - Companies within the technology industry can take advantage of the growing market of seniors by creating digital platforms that cater to their needs and wants.
2. Healthcare - Healthcare professionals have the opportunity to partner with technology companies to develop innovative health and wellness apps or tracking devices that can specifically benefit seniors.
3. Fast Food - Fast food companies have the chance to incorporate seniors into their marketing campaigns by promoting their products as something enjoyed by people of all ages and demographics.
7 Featured, 59 Examples:
315,851 Total Clicks
Date Range:
Apr 14 — Jan 15
Trending:
Mild
Consumer Insight Topics:
