The New Fandango Commercial Promos Feature Kenan Thompson
Michael Hemsworth — February 20, 2016 — Tech
References: thewrap
Movie ticket provider Fandango has created a new movie theater marketing campaign featuring SNL comedian Kenan Thompson in the starring role.
The brand's first foray into content creation marketing campaigns, the movie theater commercials feature Thompson as Miles Mouvay; an eccentric character promoting in-theater perks and more.
The commercial promo is set to release immediately with the advertisements playing in theaters across the nation to help the brand expand into the consumer experience further.
Adam Rockmore, SVP and Head of Marketing at Fandango, explains the team's excitement behind the new promos: "Our new brand ambassador Miles possesses an infectious enthusiasm that will spark excitement for Fandango’s ticketing innovations, perks like our VIP rewards program, our original movie-related programming, top-ranking trailers and clips and many other services."
The brand's first foray into content creation marketing campaigns, the movie theater commercials feature Thompson as Miles Mouvay; an eccentric character promoting in-theater perks and more.
The commercial promo is set to release immediately with the advertisements playing in theaters across the nation to help the brand expand into the consumer experience further.
Adam Rockmore, SVP and Head of Marketing at Fandango, explains the team's excitement behind the new promos: "Our new brand ambassador Miles possesses an infectious enthusiasm that will spark excitement for Fandango’s ticketing innovations, perks like our VIP rewards program, our original movie-related programming, top-ranking trailers and clips and many other services."
Trend Themes
1. Celebrity Endorsement Marketing - Brands can leverage the power of celebrity endorsement to create content marketing campaigns that increase consumer engagement and expand the brand's reach.
2. Original Content Creation Campaigns - Creating original content marketing campaigns can provide a unique consumer experience that sets the brand apart from competitors and generates excitement for new brand innovations.
3. In-theater Promotions - Promoting in-theater perks and services can create a more personalized and immersive consumer experience while also generating brand loyalty and increasing ticket sales.
Industry Implications
1. Entertainment Industry - This industry can leverage celebrity endorsement and original content marketing campaigns to increase consumer engagement and ticket sales, while also expanding reach and diversifying offerings.
2. Marketing Industry - The marketing industry can disrupt traditional advertising methods by creating original, celebrity-driven content marketing campaigns that provide unique consumer experiences and generate brand loyalty.
3. Technology Industry - The technology industry can disrupt the entertainment industry by creating innovative tools and services that enhance the consumer experience, such as Fandango's VIP rewards program.
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