American Eagles is Using 'Shopkick' Beacons In its Stores
Rahul Kalvapalle — September 25, 2014 — Tech
References: ae & retailtouchpoints
American Eagle Outfitters is using shopkick -- Apple's iBeacon-based technology -- in several American Eagle and Aerie stores. The use of such beacon technology allows retailers to pinpoint the physical location of consumers in stores and provide them with timely offers that might be of interest to them.
Shopkick allows American Eagle to show them rewards, deals and product recommendations when they're in a store. For example, if a consumer purchases a piece of clothing, the beacon technology may send them a notification suggesting another piece of clothing that might go well with another purchase.
The technology is easily installed -- all that's needed is to stick the beacon device on a wall or on any flat surface. The device then connects with customers' smartphones to send them personalized location-specific information.
Shopkick allows American Eagle to show them rewards, deals and product recommendations when they're in a store. For example, if a consumer purchases a piece of clothing, the beacon technology may send them a notification suggesting another piece of clothing that might go well with another purchase.
The technology is easily installed -- all that's needed is to stick the beacon device on a wall or on any flat surface. The device then connects with customers' smartphones to send them personalized location-specific information.
Trend Themes
1. Ibeacon Technology - The use of iBeacon-based technology like shopkick allows retailers to pinpoint the physical location of consumers in stores and provide them with timely offers that might be of interest to them.
2. Personalized Shopping Experience - Using beacon technology, retailers can send personalized location-specific information to customers' smartphones, such as rewards, deals, and product recommendations, enhancing the overall shopping experience.
3. Proximity Marketing - Beacon technology enables retailers to deliver targeted marketing messages and suggestions based on consumers' real-time physical presence, increasing the effectiveness of promotional campaigns.
Industry Implications
1. Retail - Retailers can adopt iBeacon-based technology to enhance the in-store shopping experience, increase customer engagement, and drive sales.
2. Technology - The development and deployment of beacon technology present disruptive innovation opportunities for companies in the technology industry, offering new ways to connect the physical and digital worlds.
3. Advertising - The use of beacon technology in proximity marketing opens up new possibilities for advertisers to deliver highly targeted and personalized messages, resulting in improved campaign effectiveness.
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