The Dulux Paint E-Shop Lets Visitors Try Before They Buy
Jana Pijak — February 18, 2016 — Marketing
References: dulux
The Dulux e-commerce platform is not only a user-friendly source for new product releases and home decor tips but also features a house paint simulator that lets shoppers try a specific shade before they buy it. The simulator works by letting users explore the Dulux color library and its countless shades and is also equipped with an upload feature, allowing one to add an image of their own home.
Once uploaded, images of one's home are instantly transformed with the click of a button, allowing users to test how a specific color looks on their walls without a purchase commitment. In addition to a personal upload option, users can also choose one of Dulux's pre-loaded images in order to get inspiration and decor tips from the brand's professional team.
This house paint simulator is a fun visualization tool that encourages creativity while promoting the Dulux paint range to home owners with an appreciation for interactive marketing.
Once uploaded, images of one's home are instantly transformed with the click of a button, allowing users to test how a specific color looks on their walls without a purchase commitment. In addition to a personal upload option, users can also choose one of Dulux's pre-loaded images in order to get inspiration and decor tips from the brand's professional team.
This house paint simulator is a fun visualization tool that encourages creativity while promoting the Dulux paint range to home owners with an appreciation for interactive marketing.
Trend Themes
1. Web-based House Paint Simulators - New home decor technology allowing users to visualize colors before buying opens the door for more customized offerings.
2. Interactive E-commerce Platforms - Platforms that provide interactive experiences like house paint simulators can enhance the overall e-commerce experience for customers.
3. Virtual Reality in Home Design - Virtual reality tools to simulate home decoration scenarios can significantly improve customer satisfaction.
Industry Implications
1. Home Improvement - This technology provides a new way to engage potential customers who need to paint their homes.
2. E-commerce - Web platforms that offer interactive experiences like house paint simulators are changing the way people shop online.
3. Marketing and Advertising - This technology offers a unique way to advertise products while providing an interactive experience for the customers.
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