AMC Theaters Has Rolled Out Pyramid polytouch POS Kiosks
Michael Hemsworth — February 19, 2016 — Business
References: polytouch.de & retail-loyalty.org
With brands looking for ways to create more interaction for consumers and partnerships with other brands, the new Pyramid polytouch POS kiosks at AMC theaters help do just that.
Aside from helping AMC Theater patrons get a quicker, more tech-focused experience, the POS systems also enable the brand to offer enhanced marketing experiences.
The impressive POS kiosks proved worthwhile to the brand when the pilot project saw the technology exceed expectations. While many movie goers look to their smartphones for theater details and ticket purchasing, AMC was looking to enhance the in-theater experience with the new technology.
Being that consumers are accustomed to touchscreen technology and seek out digital integration, the new Pyramid polytouch systems hold promise for both brand and consumer.
Aside from helping AMC Theater patrons get a quicker, more tech-focused experience, the POS systems also enable the brand to offer enhanced marketing experiences.
The impressive POS kiosks proved worthwhile to the brand when the pilot project saw the technology exceed expectations. While many movie goers look to their smartphones for theater details and ticket purchasing, AMC was looking to enhance the in-theater experience with the new technology.
Being that consumers are accustomed to touchscreen technology and seek out digital integration, the new Pyramid polytouch systems hold promise for both brand and consumer.
Trend Themes
1. Touchscreen POS Kiosks - The introduction of touchscreen POS kiosks, like the Pyramid polytouch systems at AMC theaters, provide an opportunity to create unique in-person brand experiences for consumers.
2. Tech-enhanced Marketing - The integration of technology like POS kiosks in marketing and retail spaces presents an opportunity to create more engaging and interactive experiences for consumers.
3. Digital Integration in In-theater Experiences - Incorporating digital integration into in-theater experiences through technology like POS kiosks can help theaters stand out and create more memorable experiences for moviegoers.
Industry Implications
1. Entertainment - The entertainment industry can utilize touchscreen POS kiosks to create more unique and engaging experiences for their customers during events.
2. Retail - Through the implementation of touchscreen POS kiosks, the retail industry has an opportunity to create more personalized and interactive experiences for customers while also improving operational efficiency.
3. Hospitality - Incorporating technology like touchscreen POS kiosks in hotel and resort lobbies can enhance the guests' experiences while also increasing operational efficiency and streamlining the check-in process.
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