Requiring minimal activity, brands offer rewards for everyday consumer behavior
Implications - Making discounts and rewards more consumer-friendly, brands are exchanging goods for the completion of day-to-day activities. Allowing consumers to earn points by watching movies and traveling, this approach to loyalty lets consumers get discounts for activities they most likely already participate in, offering incentives through minimal, and less strenuous behavior.
Trend Themes
1. Passive Rewards - Brands are offering rewards to customers for day-to-day activities with minimal effort.
2. Viewers Engagement - Platforms are rewarding customers for viewer engagement with movie-based products through free sign-up loyalty service.
3. Social Rewards - Platforms are offering rewards to users for the popularity of their posts based on the frequency of their participation.
Industry Implications
1. Hospitality - Hotels and travel companies can benefit from offering rewards for minimal activity by attracting more customers and retaining loyalty.
2. Entertainment - Entertainment companies can leverage viewer engagement on their platforms to attract more customers and boost loyalty.
3. Social Media - Social media platforms can incentivize users to participate more often in their networks by offering rewards based on the popularity of their content.
