Magnum's M-Pulse App Locates Nearby Treats with Beacon Technology
Laura McQuarrie — September 3, 2014 — Tech
The M-Pulse app from Magnum is one that puts beacon technology to work in order to show users where their friends and family are in relation to the nearest place to get ice cream. The app is about reviving the ice cream social with technology, as well as celebrating Magnum's 25th anniversary.
Inside of Wall's fridges, StickNFind beacons were installed in London, so that people could open up the app, and spontaneously enjoy an ice cream with someone else who is nearby. Rather than sending someone a text and suggesting a meet-up for ice cream, the M-Pulse app acts on impulse, letting someone indulge in a treat and catch up with a friend that may be hiding out just around the corner from their location.
Inside of Wall's fridges, StickNFind beacons were installed in London, so that people could open up the app, and spontaneously enjoy an ice cream with someone else who is nearby. Rather than sending someone a text and suggesting a meet-up for ice cream, the M-Pulse app acts on impulse, letting someone indulge in a treat and catch up with a friend that may be hiding out just around the corner from their location.
Trend Themes
1. Beacon-based Social Apps - Social apps incorporating beacon technology to locate nearby services and create impromptu meet-ups are becoming more prevalent.
2. Revival of IRL Socializing - Innovative apps are utilizing technology to encourage real life social interactions and reviving age-old traditions like the ice cream social.
3. Location-based Marketing Technologies - Location-based technologies like StickNFind beacons and the M-Pulse app can be used as tools for effective real-time marketing and targeted advertising.
Industry Implications
1. Food and Beverage - Restaurants, cafes, and food trucks can implement beacon technology and social apps like M-Pulse to increase customer engagement and attract new business.
2. Shopping and Retail - Retail stores and shopping centers can use beacon technology and social apps to enhance the in-person shopping experience by providing personalized recommendations and promotions.
3. Event Planning - Event planners and businesses can use beacon technology and social apps to facilitate impromptu meet-ups and real-time interactions during conferences, concerts, and other events.
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