The ‘Estimote’ Uses Your Smartphone to Customize Your Shopping Trips
Rahul Kalvapalle — April 30, 2014 — Tech
The Estimote Beacon is a tiny wireless device which broadcasts radio signals to smart devices, exposing the owners of those smart devices to personalized interaction and targeted marketing.
When Estimote beacons are placed in a store, users of the store’s app will receive personalized notifications and suggestions based on where they are in your venue and what products they are interacting with.
For example, a shopper is checking out a particular product, nearby beacons can give him more information about special offers. They can also suggest other products that may be compatible with products he already has in his cart. Shoppers can then use the store’s app to finalize the purchase and have the products shipped to their home address.
The Estimote Beacons’ technology revolves around a BLE (Bluetooth low energy) chip. The Beacons use this technology to transmit Bluetooth signals that can reach smartphones as close as four inches away and as far as 200 feet away. This technology allows for a wide range of applications in retail, entertainment and more.
When Estimote beacons are placed in a store, users of the store’s app will receive personalized notifications and suggestions based on where they are in your venue and what products they are interacting with.
For example, a shopper is checking out a particular product, nearby beacons can give him more information about special offers. They can also suggest other products that may be compatible with products he already has in his cart. Shoppers can then use the store’s app to finalize the purchase and have the products shipped to their home address.
The Estimote Beacons’ technology revolves around a BLE (Bluetooth low energy) chip. The Beacons use this technology to transmit Bluetooth signals that can reach smartphones as close as four inches away and as far as 200 feet away. This technology allows for a wide range of applications in retail, entertainment and more.
Trend Themes
1. Personalized Interaction - The Estimote Beacon uses personalized notifications and suggestions to enhance the shopping experience, presenting opportunities for businesses to create tailored marketing strategies.
2. Proximity Marketing - Using Bluetooth signals, the Estimote Beacon can reach smartphones in close proximity, opening up possibilities for businesses to deliver targeted offers and promotions to customers.
3. Location-based Purchasing - By utilizing the store's app, customers can make purchases on the go through the Estimote Beacon, providing businesses with opportunities to streamline the purchasing process and offer convenience.
Industry Implications
1. Retail - The Estimote Beacon's personalized notifications and suggestions can revolutionize the retail industry by providing customized shopping experiences.
2. Entertainment - The Estimote Beacon's proximity marketing capabilities can enhance the entertainment industry by delivering personalized promotions and offers to event attendees.
3. Technology - The Estimote Beacon's location-based purchasing feature can disrupt the technology industry by enabling seamless transactions through smartphones.
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