Natural and organic goods showcase authenticity through clear-cut wording
Implications - As concerns over processed and manufactured foods rise, brands are responding with blunt and informative packaging designs to convey a natural makeup. Using bold typography and simplistic labeling to list ingredients or a lack of preservatives, these product designs offer consumers peace of mind through packaging that directly addresses potential concerns.
Trend Themes
1. Blunt Packaging - Brands are responding with informative packaging designs that convey a natural makeup and directly address potential concerns.
2. Eco-friendly Packaging - Brands are making an effort to save the environment by using eco-friendly and compostable packaging materials to reduce the amount of waste thrown away.
3. Minimalist Branding - Brands are embracing simple, clean, and straightforward branding to emphasize the no-frills and transparent ingredients behind their products.
Industry Implications
1. Food and Beverage - Business professionals in the food and beverage industry can capitalize on these trends by developing new product lines with packaging that directly address potential concerns, using eco-friendly and compostable packaging materials, and embracing simple, clean, and transparent branding to emphasize no-frills ingredients.
2. Retail - Business professionals in the retail industry can capitalize on these trends by using eco-friendly and compostable packaging materials to reduce waste, and by embracing simple, clean, and straightforward branding.
3. Design and Marketing - Business professionals in the design and marketing industry can capitalize on these trends by creating impactful and informative packaging designs that convey a natural makeup and directly address potential concerns, while also using eco-friendly and compostable packaging materials to reduce waste and embracing simple, clean, and straightforward branding.
