The Alaska Airlines Rebranding Effort Include a New Visual Design
Katherine Pendrill — February 18, 2016 — Marketing
References: blog.alaskaair & psfk
Alaska Airlines recently launched a massive rebranding effort in order to celebrate its expansion into 90 new markets. Rather than simply announcing the new changes, the brand is using the occasion to change its visual identity.
As part of its massive rebranding effort, Alaska Airlines will feature an updated visual design. Each airplane will boast an updated wordmark characterized by clean lines and smooth italics. The brand's name will be accompanied by a revamped version of the burly Alaskan icon, which has been updated with a streamlined design and bold colors that allude to different destinations. In addition to the visual changes, the airline will also be rolling out a refreshed website and mobile app so that more consumers can engage with the brand on the go.
While the changes are somewhat subtle, Alaska Airline's vice president of marketing Sangita Woerner, explains, "As we continue to grow, we are updating the outward expression of our brand so it shows up bolder wherever we fly."
As part of its massive rebranding effort, Alaska Airlines will feature an updated visual design. Each airplane will boast an updated wordmark characterized by clean lines and smooth italics. The brand's name will be accompanied by a revamped version of the burly Alaskan icon, which has been updated with a streamlined design and bold colors that allude to different destinations. In addition to the visual changes, the airline will also be rolling out a refreshed website and mobile app so that more consumers can engage with the brand on the go.
While the changes are somewhat subtle, Alaska Airline's vice president of marketing Sangita Woerner, explains, "As we continue to grow, we are updating the outward expression of our brand so it shows up bolder wherever we fly."
Trend Themes
1. Updated Visual Design - The rebranding effort presents an opportunity for companies to update their visual design to better reflect their brand identity and engage with customers.
2. Streamlined Icon Design - The revamped icon design showcases the potential for companies to streamline their branding elements and make them more visually appealing and impactful.
3. Enhanced Digital Presence - The refreshed website and mobile app demonstrate the importance of improving digital platforms to provide better customer engagement and convenience.
Industry Implications
1. Airlines - Airlines can explore rebranding initiatives to create a fresh and updated image that appeals to customers and reflects their expansion into new markets.
2. Marketing and Advertising - Companies in the marketing and advertising industry can seize the opportunity to assist businesses in rebranding efforts, helping them create a more compelling and visually appealing brand identity.
3. Technology - The need for a refreshed website and mobile app in Alaska Airlines' rebranding showcases a potential market for technology companies to offer innovative solutions for improving digital platforms in various industries.
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