Deliveries are made more personal through the use of online social platforms
Implications - Seeking to connect with consumers on a more social level, brands are turning sites like Twitter and Instagram into platforms for sending out gifts and parcels. Allowing consumers to easily send goods to friends and family, brands are transforming digital deliveries into more communal and socially connected activities.
Trend Themes
1. Social Media Deliveries - Brands are transforming digital deliveries into more communal and socially connected activities by using social media platforms.
2. Personalized and Customized Deliveries - Brands are catering to the needs of consumers by offering personalized and customized delivery options.
3. Anonymous and Non-confrontational Deliveries - Innovative delivery services are providing anonymous and non-confrontational options for consumers to give feedback or send gifts.
Industry Implications
1. E-commerce - The e-commerce industry can reference trends in offering social media and personalized deliveries to enhance customer experience.
2. Food and Beverage - The food and beverage industry can reference trends in offering customized deliveries and gift options.
3. Shipping and Logistics - Shipping and logistics companies can reference trends in providing innovative delivery options such as crowdsourcing and anonymous deliveries.
9 Featured, 80 Examples:
365,283 Total Clicks
Date Range:
Jul 14 — Feb 16
Trending:
Warm
Consumer Insight Topics:
