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Sensory Confection

Ordinary treats are revamped with unexpected textures for sensory appeal

Implications - Moving beyond taste and flavoring, consumers are turning to diverse textures for experiential appeal. Adding unexpected ingredients like exploding candy to cakes and breath mints, consumers are seeking to enhance ordinary goods with heightened sensory qualities, reinventing routine recipes with features that challenge mainstream conceptions of food and flavor.
Trend Themes
1. Sensory Confection - Consumers desire diverse textures for experiential appeal, enhancing ordinary goods with heightened sensory qualities, and challenging mainstream conceptions of food and flavor.
2. Explosive Candies - Incorporating Pop Rocks into food and drinks, both homemade and store bought, is an innovative way to add explosive and surprising elements to products.
3. Childhood Nostalgia - Creating unique and playful food items, such as soda inspired donuts, that remind consumers of their childhood is an effective way to appeal to their emotions and sense of nostalgia.
Industry Implications
1. Food and Beverage - Incorporating unique textures and flavors that challenge consumer expectations can set products apart in a crowded market and create new consumer habits.
2. Cosmetics - Innovative uses of food textures and flavors, such as the sparkling effect of the IsoVoxy breath treatment, can serve as inspiration for new and exciting cosmetic products, like unique toothpaste additives for teeth whitening or breath fresheners.
3. Marketing and Advertising - Utilizing nostalgia and childhood memories, such as the 90s era soda-pop inspired donuts, can be an effective way to connect with consumers and create an emotional bond with a brand.
2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
468,699 Total Clicks
Date Range:
Sep 13 — Aug 15
Trending:
Untested
Consumer Insight Topics:

Featured Examples

Bubblegum-Like Berries
Bubblegum-Like Berries
Waitrose's Bubbleberry Looks Like a Strawberry, Tastes Like Gum
Once wildly popular in the 19th century, “Fragaria Moschat” is a very strange fruit that looks like a strawberry and tastes like bubblegum and now, Waitrose is rebranding the berries... MORE
Explosive Candy Truffles
Explosive Candy Truffles
Blogger HowSweetEats Infuses Pop Rocks into Chocolate Truffles
These delicious chocolate truffles by blogger HowSweetEats are rolled in a layer of explosive Pop Rocks candy for an added crackling taste. You can make these simple truffles at home if you’re... MORE
Crackling Breath Mints
Crackling Breath Mints
32 Effervescent Breath Treatment with IsoVoxy is Pop Rocks for Adults
The 32 Effervescent Breath Treatment with IsoVoxy offers a new experience when it comes to breath mints. As though inspired by the fun childhood candy Pop Rocks, it has a crackling effect as soon as... MORE
Explosive Firecracker Pops
Explosive Firecracker Pops
These Pop Rock Cake Pops Fourth of July Treats Go Off with a Bang
These delicious firecracker cake pops by blogger and foodie She Knows are great Fourth of July treats to make in honor of Independence Day. Inside lurks an explosive surprise that is sure to make... MORE
Candy-Covered Donuts
Candy-Covered Donuts
These Delicious Soda-Inspired Donuts Feature Fun Pop Rocks Sprinkles
The ‘Vegetarian Ventures’ blog recently developed a recipe for lemon-lime glazed donuts garnished with Pop Rocks sprinkles. Inspired by the some of the most beloved 90s treats, these... MORE
Carbonated Chocolate Lollipops
Carbonated Chocolate Lollipops
These Decorative Lollipops Feature a Surprising Crackle Factor
Chocolate lollipops are a sugary treat adored by all audiences. Recently, dessert blogger Heather of Sprinkle Bakes created a recipe that makes the popular candy even more enjoyable. Carbonated... MORE

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Gummy Bear-Shaped Fruit Ads
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Soda-Flavored Soy Milks
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Delicious Ireland Celebratory Donuts
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