British Airways Implements Beacon Technologies in Heathrow Airport
Vasiliki Marapas — September 24, 2014 — Tech
References: thedrum
British Airways has introduced Beacon technology in two terminals of London's Heathrow airport as a tentative trial run. It is the first UK airline to implement the groundbreaking technology.
Those with BA's iPhone app will be able to receive push notifications upon their arrival at the airport, updating them on crucial details, such as when their gate opens or when their flight is boarding. In order to make the process move along as quickly and smoothly as possible, customers will immediately receive a customized welcome message, which includes the WiFi password.
British Airways' chief commercial officer Drew Crawley explains that the technology is meant to "add value" to the customer experience, without hounding or bombarding users.
Those with BA's iPhone app will be able to receive push notifications upon their arrival at the airport, updating them on crucial details, such as when their gate opens or when their flight is boarding. In order to make the process move along as quickly and smoothly as possible, customers will immediately receive a customized welcome message, which includes the WiFi password.
British Airways' chief commercial officer Drew Crawley explains that the technology is meant to "add value" to the customer experience, without hounding or bombarding users.
Trend Themes
1. Beacon Technologies in Airports - Implementation of beacon technologies in airports improves customer service and streamlines the airport experience.
2. Personalized Customer Experience - Beacon technologies provide an opportunity for airlines to personalize the customer experience and improve customer satisfaction.
3. Mobile App Integration - Integrating beacon technologies with mobile apps allows airlines to communicate important information to customers in a timely and efficient manner.
Industry Implications
1. Airline Industry - Beacon technologies offer opportunities for airlines to differentiate themselves by improving the customer experience and efficiency of airport operations.
2. Digital Marketing Industry - Beacon technologies allow for targeted marketing opportunities through the use of personalized notifications and offers to airport customers.
3. Mobile App Industry - Mobile app developers can benefit from integrating beacon technologies, offering additional value to their customers and enhancing their apps' functionality.
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