A desire to instill intrigue has brands inciting controversy
Implications - As consumers become more open to more unique forms of self-expression, brands are referencing controversial subject matters and viewpoints to incite consumer discussion. Selling apparel pieces that feature religious figures or allude to violence, retailers are seeking to create media attention despite potential backlash, reflecting the use of bolder and unfiltered marketing techniques.
Trend Themes
1. Controversial Marketing - Brands are taking risks with controversial subject matters and viewpoints to incite consumer discussion.
2. Religious Imagery - Fashion is incorporating religious imagery into clothing designs to evoke a statement and test the boundaries of what is considered taboo.
3. Political Clothing - Clothing brands are using political scenarios to make a statement about a better world.
Industry Implications
1. Apparel Industry - Clothing brands are constantly pushing the envelope with statement-making designs that challenge social norms.
2. Marketing Industry - Marketing campaigns that provoke controversy are becoming more common, allowing for companies to start a dialogue with consumers.
3. Fashion Industry - Fashion designers are using symbolism and imagery in their clothing to provoke thought and encourage activism.
4 Featured, 36 Examples:
378,621 Total Clicks
Date Range:
Sep 12 — Sep 14
Trending:
Warm
Consumer Insight Topics:
