The Apple iBeacon Service Lets Businesses Send Targeted Promotions
Rahul Kalvapalle — March 27, 2014 — Tech
References: support.apple & popsci
Apple released a new location services technology called the Apple iBeacon. iBeacon is essentially a module that makes a spontaneous Bluetooth connection with a nearby smartphone and exchanges packets of information with it. Stores, arenas and other venues can use iBeacon to promote coupons, special offers and location-based information to potential customers.
Apple iBeacon allows companies to mine data about consumers in real-time. By installing multiple iBeacons in a shopping space, stores can pinpoint shoppers' precise location, monitor their browsing habits and send them promotions that are likely to appeal to them. For example, if a customer is browsing for a music player, stores can use the iBeacon to send them a promotion about a pair of headphones that would work well with the music player.
The iBeacon uses Bluetooth Low Energy, a form of Bluetooth that doesn't need to maintain a consistent connection to share data, instead sending packets of information only when in range with another device.
Apple iBeacon allows companies to mine data about consumers in real-time. By installing multiple iBeacons in a shopping space, stores can pinpoint shoppers' precise location, monitor their browsing habits and send them promotions that are likely to appeal to them. For example, if a customer is browsing for a music player, stores can use the iBeacon to send them a promotion about a pair of headphones that would work well with the music player.
The iBeacon uses Bluetooth Low Energy, a form of Bluetooth that doesn't need to maintain a consistent connection to share data, instead sending packets of information only when in range with another device.
Trend Themes
1. Real-time Consumer Data - Apple iBeacon allows companies to mine data about consumers in real-time, providing opportunities for targeted marketing and personalized promotions.
2. Location-based Advertising - iBeacon enables stores and venues to send targeted promotions and location-based information to potential customers, creating opportunities for hyper-local advertising campaigns.
3. Bluetooth Low Energy Technology - The iBeacon's use of Bluetooth Low Energy technology allows for efficient data communication without the need for a consistent connection, opening possibilities for seamless and energy-efficient interactions.
Industry Implications
1. Retail - The iBeacon technology presents disruptive innovation opportunities for retail stores to enhance customer engagement, deliver personalized promotions, and gather real-time consumer insights.
2. Entertainment - Arenas, theaters, and other entertainment venues can leverage iBeacon to deliver targeted promotions, enhance the visitor experience, and gather valuable data on attendee preferences.
3. Advertising and Marketing - The iBeacon offers a new avenue for advertising agencies and marketers to create location-based campaigns, target specific consumer segments, and measure the effectiveness of their promotions.
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