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TREND REPORT
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NEW RELEASE >>> 2025 Trend Report
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Business Consumer Insights

AI Service Automation
Service as a software AI solutions transform back-office operations
Trend - While consumer-facing AI applications continue to capture public attention, innovative companies are developing AI-powered solutions that transform traditionally human-intensive back-office operations. These solutions are creating new efficiencies in areas like accounting, compliance, customer service, and operational management by augmenting or automating routine tasks while maintaining service quality.

Insight - The business landscape is experiencing mounting pressure to scale operations efficiently while managing rising labor costs and increasing service expectations. This has created a critical tension between growth ambitions and operational constraints. Rather than viewing AI solely as a tool for customer engagement, forward-thinking organizations are recognizing its potential to revolutionize internal processes. By systematizing complex but repeatable service tasks through AI augmentation, companies can achieve scalability without proportional increases in human capital.
Workshop Question - How could your organization leverage AI to scale its service operations more efficiently?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Microbiome Meal
Dietary health companies are launching gut microbiome-specific meal plans
Trend - Dietary health brands are increasingly focusing on gut microbiome health. As research in this field continues to showcase the importance of balanced microbiomes, these brands are releasing personalized meal plans for consumers looking to prioritize gut health.

Insight - Health-conscious consumers are becoming increasingly aware of the importance of a balanced gut microbiome. These consumers now note that, not only are diet and exercise crucial to healthy living, but also that even minor imbalances in the gut can cause problems throughout the body, such as weight gain, headaches, and more. These consumers desire dietary solutions that lead to solve gut imbalances, with a preference for those that integrate seamlessly into their lifestyle.
Workshop Question - How can your brand create solutions that address the growing consumer focus on ultra-personalized products in the food and health spaces?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Personalized Kit
Custom meal kit companies are using science-backed methods to enhance curation
Trend - Brands in the custom meal space are using science and consumer-provided data to curate diets specifically for each customer. Through simple surveys, these brands create a diet that suits the nutritional needs and dietary preferences with healthy ingredients.

Insight - Consumers often find eating balanced diets to be a difficult task. Particularly when life obligations stack up, such as work, school, or other challenges, finding time to carefully plan a diet is often out of reach. However, many busy consumers would eat healthily if given the opportunity, leading to a desire for more simplified ways of acquiring balanced diets. Brands are responding to these consumers with science-backed, customized meal kits that suit their busy lifestyles.
Workshop Question - How can we leverage scientific data and customer insights to personalize our offerings and improve consumer experience?
8.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Analog Hobbyfication
Young consumers create formalized offline hobby communities
Trend - Young consumers are deliberately seeking out analog hobbies and forming structured social groups around traditional pastimes like chess, backgammon, and mahjong. This movement extends beyond just casual interest - enthusiasts are creating formal clubs, organizing regular meetups, and building communities around these activities.

Insight - The surge in analog hobbies among Gen Z and Millennials reflects a deeper desire to combat digital fatigue and find meaningful social connections in an increasingly virtual world. While previous generations may have naturally gathered for these activities, younger consumers are more deliberately and systematically pursuing offline hobbies as a form of self-care and community building. This represents a shift from passive digital consumption to active participation in curated offline experiences.
Workshop Question - How might your brand facilitate meaningful offline connections for digital natives?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Earned Wage
New fintech tools allows employees access their already-earned wages before payday
Trend - Financial technology companies are disrupting traditional payroll systems by offering earned wage access services, allowing employees to access their accrued wages before scheduled payday. This innovation is increasingly being offered as an employee benefit by organizations seeking to provide greater financial flexibility to their workforce.

Insight - Financial stress and rigid payment schedules can create significant challenges for workers who need access to their earned income between pay periods. As the gig economy and financial technology evolve, consumers increasingly expect greater flexibility and immediacy in their financial transactions. This shift is driving demand for services that provide more control over when and how employees can access their earned wages, reflecting a broader cultural movement toward personalized, on-demand financial solutions that better align with modern lifestyles and needs.
Workshop Question - How might your organization leverage financial technology to provide more flexible payment solutions?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Photography
AI tools that generate professional product photography are gaining popularity
Trend - AI companies are creating photography-mimicking tools that generate professional product photos for eCommerce and marketing materials. These photos are positioned as more affordable options to professional photography, without compromising on quality or quantity.

Insight - Newer startups, particularly those with minimal funding, often search for ways to cut operation costs wherever possible. One area that is particularly expensive for most startups is advertising, with everything from strategizing to reachouts to generating marketing materials costing a large sum. In order to cut-down on some of these costs, startups are seeking AI-powered tools that automate and streamline these processes. AI companies are responding with marketing photo generating tools.
Workshop Question - How can we leverage AI technologies to create cost-effective yet high-quality visual content for our marketing needs?
8.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sustainability Center
Businesses are hiring full-sized innovation teams to improve sustainability
Trend - Brands are investing in full-size innovation centres that focus on improving sustainability efforts. Often in collaboration with adjacent brands, the goal of these centres is to push the industry forward in both resource and energy efficiency to combat climate change.

Insight - As the public becomes more aware of the damaging nature of manufacturing companies, brands across numerous industries, such as energy production, apparel, and more, are facing ever-increasing pressure to reduce carbon emissions. This pressure, combined with eco-focused government policies and NGO campaigns targeting destructive manufacturing, are leading to brands investing in sustainable innovation centres at a large scale.
Workshop Question - How can your brand leverage innovation teams to enhance sustainability and reduce carbon emissions in its industry?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Printed Panel
Researchers are developing 3D printed materials for architectural construction
Trend - Researchers from universities and construction-focused startups are developing new methods or materials for 3D printing in the architectural space. This is leading to brick, wood, and glass solutions for customizable, scalable home home construction with a reduced environmental impact.

Insight - While home construction companies have become quick and efficient at building homes at-scale, particularly when the homes share similar designs, these companies often receive backlash due to the environmental impact of the large gas-powered construction vehicles, the excess materials, and the damage caused to the surrounding area. This has caused companies to invest in solutions for more eco-friendly options that do not compromise on scalability or customization, leading to 3D printed solutions.
Workshop Question - How can we leverage emerging technologies to create eco-friendly, scalable, and customizable solutions in our industry?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Wood-Waste Strong Floor Panels
Wood-Waste Strong Floor Panels
SHoP Architects Develops the SM2ART Nfloor Cassette Panel
Researchers have worked closely with the team at SHoP Architects to create what could be a potential alternative to steel and concrete with the SM2ART Nfloor cassette panel. It is a progressive... MORE
3D-Printed Ceramic Home Facades
3D-Printed Ceramic Home Facades
The Ceramic House in Amsterdam Gets a Ceramic Feature
Rotterdam-based design imprint Studio RAP creates a special facade in Amsterdam dubbed the Ceramic House. The project highlights the unique blend of tradition and innovation as it highlights a... MORE
play_circle_filledLow-Carbon Biomaterial Bricks
Low-Carbon Biomaterial Bricks
Tavs Jorgensen Created Sustainable Extruding Cob Bricks
Researcher Tavs Jorgensen has created a new process that forms cob bricks with the goal of forming low-carbon biomaterial at a more accessible rate. It is used to create bricks that can be stacked... MORE
play_circle_filled3D-Printed Clay Bricks
3D-Printed Clay Bricks
Researchers at UAC in Cairo Developed Customizable Clay Panels for Homes
Researchers at the American University in Cairo (AUC) have developed a 3D-printed clay brick solution aimed at sustainable, eco-friendly construction. This innovative project, a collaboration... MORE
3D-Printed Recycled Glass Bricks
3D-Printed Recycled Glass Bricks
MIT Engineers Created a Solution to Printing Custom Glass Bricks
MIT engineers have developed a new type of reconfigurable masonry using 3D-printed, recycled glass. Leveraging a custom 3D glass printing technology provided by MIT spinoff Evenline, the team has... MORE
Collaborative Soda
Soda brands are partnering with brands in adjacent industries to boost exposure
Trend - Popular soda brands are collaborating with other brands in the restaurant, CPG, and drinking spaces to create co-branded products. These collaborative products blend the iconic flavors and brand recognition of both products for the mutual benefit of both companies.

Insight - While there is a large variety of options when shopping for food, many consumers in the Western World fall into habits, sticking to brands and products that they are familiar with. This is due to the consumers not wanting to take risks, caused by either minimal free time, or simply because they want to continue with the safe option. To appeal to these consumers, brands across the food industry are releasing collaborative products that lend the credibility of both brands to the product.
Workshop Question - How can your brand collaborate with another brand in an adjacent industry to create a product that leverages the recognition and strengths of both brands?
8.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Stretchable Display
Electronics brands are creating malleable displays for unique technology
Trend - Brands in the more designer end of the tech spectrum are releasing products with stretchable and malleable displays. These use AMOLED technology and are built in such a way that they can be twisted and bent without breaking or stopping the image from being displayed.

Insight - Businesses and startups with more niche product ideas often run into barriers when trying to bring a concept product to reality. These barriers can include cost, scale, or simply the feasibility of the product in general. Many such products in the technology space are limited due to physical limitations regarding battery sizes or screen sizes, amongst other potential issues. In order to address these concerns, designer tech brands are creating malleable displays for unique product ideas.
Workshop Question - How could your brand leverage emerging malleable display technologies to overcome traditional design limitations and create innovative new experiences for its customers?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends