Making shopping easier, consumers turn to digitized grocery services
Implications - Optimizing everyday tasks like grocery shopping, consumers are turning to advanced online platforms and delivery services for added convenience. Using apps and crowdsourced platforms to locate or customize purchases, consumers are seeking to reduce the need for in-store interaction, speaking to a desire for more autonomous buying methods.
Trend Themes
1. Hyper-digital Grocery - Consumers are turning to advanced online platforms and delivery services for added convenience.
2. Gamified Grocery Apps - New apps are emerging to gamify the grocery shopping experience to make it more exciting and streamlined.
3. Aisle-inspired Online Stores - The design of 'Grability' utilizes brand images to allow consumers to browse through products quickly to identify which are the items for them.
Industry Implications
1. Retail Industry - Retail businesses are going digital, offering more advanced online platforms to reach more customers.
2. Food and Beverage Industry - The food and beverage industry is adapting to new technology to provide more personalized and convenient services.
3. Tech Industry - As digital services become more popular, the tech industry is creating new products to make online grocery shopping more streamlined and efficient.
