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TREND REPORT
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NEW RELEASE >>> 2025 Trend Report
A glimpse into some of the most impactful trends of 2025!
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Gadgets Consumer Insights

AI Projector
Projector manufacturers are adding AI-based image enhancement features to add value
Trend - Projector manufacturers are now incorporating Artificial Intelligence (AI)-based features to improve the feature set for projectors. These AI features include image upscaling and sharpening, reduced image distortion, brightness management, with more features coming as the products receive updates.

Insight - When searching for a new T.V for nearly any purpose, whether it be for the living room, for travel, or for the office, more consumers are opting for projectors each year. Both products have fallen in cost over the past few years, which further complicates the decision for consumers, as both offer different sets of benefits. However, when particular concerns such as durability, longevity, or portability come into play, brands are better meeting the needs of these consumers with modern projectors.
Workshop Question - How can our brand integrate emerging AI technologies to enhance our product offerings and meet evolving consumer needs?
8.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Modular Mini-PC
Compact PCs with replaceable components are gaining popularity
Trend - The traditional benefits of Mini PCs are low costs and low space requirements. Brands are now adding modularity and swappable components to this list, with mini PCs focused around upgradable RAM, SSDs, CPUs, and more, gaining popularity on the consumer-focused side of the industry.

Insight - When choosing a personal computer, customers are faced with a wide array of options for form-factor before they even consider specifications. Form-factor options include laptops, full-size desktops, mini-PCs. Customers that opt for Mini-PCs often do so because of the compact, portable design, the low cost of entry, and the greater performance when compared to a laptop. However, one drawback that prevents more consumers from choosing mini-PCs are their short lifespans and non-upgradeable parts.
Workshop Question - How can we incorporate modularity and upgradability into our products to enhance consumer appeal and longevity?
9.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Productivity Processor
Typewriters adopt minimalist designs to enhance writer productivity
Trend - Brands are designing typewriters with minimalist features to help writers focus on their writing. These units foster deeper thinking and creativity by eliminating common distractions in traditional word processors or connected digital environments, assisting writers to improve overall productivity.

Insight - In today's digital age, many consumers are realizing that not all devices designed to streamline daily life truly deliver on that promise. In response, these individuals seek products that help them concentrate and combat the negative effects of multitasking and digital fatigue, allowing them to focus on the task at hand. Businesses that align with the demand for distraction-free products can resonate with consumers who value focus and intentionality over an abundance of digital features.
Workshop Question - How can your brand differentiate itself in an oversaturated and highly technical market?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Compact Camping
Camping brands are releasing lightweight, easily-compacted tents for convenience
Trend - Brands in the camping product space are releasing tents designed to be ultra-lightweight and portable, without compromising on stability or safety. These tents can be easily compacted and worn as a backpack for hiking, and quickly set-up for overnight camping when needed.

Insight - One of the largest considerations for campers is payload weight. Campers often bring technology, such as foldable grills or water purifiers that enables them to cut down on the weight of their supplies. The more serious the camper, and the longer the camping trip, the more important cutting down on weight is. In order to appeal to the more invested camping consumers, brands are releasing ultra-lightweight tents designed to be tightly compacted.
Workshop Question - How can we innovate our current products to enhance portability and convenience for our customers?
8.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Opulent Audiophile
Audio hardware brands are releasing premium turntables for hobbyists
Trend - Audio hardware manufacturers are designing high-end turntables that blend modern conveniences with the analog audio quality of turntables. These premium devices are also designed with unique aesthetics to serve as a design piece as much as a functional piece of audio technology.

Insight - Audio professionals and audiophile hobbyists alike typically have higher standards than the norm when it comes to selecting technology. Important factors often include frequency ranges of the audio, compatibility with different forms of media, the overall quality of the components, and more. In order to appeal to these consumers, while offering devices that are an experience as much as a functional piece of technology, brands are launching premium turntables for higher-income consumers.
Workshop Question - How could your brand ensure its products or services are addressing the priorities of its most dedicated users?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Smart Tag
Brands are designing miniature tracking devices for various applications
Trend - Brands are creating small, portable devices that help users locate and keep track of personal belongings, such as keys, wallets, bags, and pets. These devices work with smartphone applications to provide real-time location information, allowing users to find misplaced items easily.

Insight - Consumers with valuable assets frequently seek effective solutions to prevent theft, loss, or damage to their belongings while away from home. In response, brands are crafting smart tracking devices that allow consumers to monitor the real-time location of their items, reassuring them that their valuables are safe and secure throughout trips. Businesses that accommodate the demand for asset protection can attract consumers who prioritize peace of mind, whether traveling or commuting.
Workshop Question - What strategies can your brand implement to market to consumers concerned about safety?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Menopause Home
Smart home brands are releasing smart home solutions for menopause symptoms
Trend - Brands in the smart home space are releasing smart air conditioners designed to adapt to the needs of the residents. Some such air conditioners feature modes that monitor a user's body temperature and use AI algorithms to ensure their comfort, while others enable personalized app connectivity.

Insight - Some of the most common symptoms women experience in the perimenopausal and menopausal stages are hot flashes, or in some cases cold flashes. While these women often resort to traditional means of controlling body temperatures by using heated blankets or cooling pillows, the introduction of AI in the smart home space is making body temperature control more natural and intuitive. Brands are addressing the needs of these women with smart air conditioners that adjust based on body temperatures.
Workshop Question - How can we utilize AI and personalization to address specific customer needs and enhance their comfort and well-being within their homes?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Compact Compost
Countertop composters are used to transform kitchen waste into usable products
Trend - Appliance companies are releasing countertop composters designed for the kitchen. These composters accept food waste and paper-based products, which they then transform into usable fertilizers. These feature tight seals to keep scents trapped, and removable components for easy maintenance.

Insight - Environmentally-conscious consumers are acutely aware of the amount of food waste they produce. Often, these consumers will opt for products with both eco-friendly ingredients and packaging. However, discarding such packaging and producing food waste are still inevitable in the kitchen. For consumers who would like to further reduce their environmental footprint in the kitchen, brands are creating countertop composters that enable these consumers to see their eco-friendly impact in real-time.
Workshop Question - How can your brand leverage environmental consciousness to create innovative products or services that help consumers reduce waste in their daily routines?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Multi-Material Printer
3D printer brands are releasing models capable of using several materials
Trend - 3D printing brands are creating more unique 3D printers that either use a tool-switcher, or several concurrent tools, to print single projects that utilize more than one material. These multi-material printers are designed for more advanced printing jobs for personal or professional use.

Insight - 3D printing is one such field that has grown far larger than just being a hobby for most. Many consumers create businesses, or streamline their startups, by using 3D printers to save drastically on production costs. However, for more complex products, 3D printing was not always viable, leading to these businesses needing to source product components from traditional manufacturing facilities. However, 3D printing brands are now catering to these needs with multi-material and multi-tool printers.
Workshop Question - How could your brand streamline one or more aspects of its operations by utilizing advanced 3D printers?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Kiosk
Smart kiosks that provide recommendations and point-of-sale support are being deployed
Trend - Retailers are deploying in-store kiosks powered by artificial intelligence (AI). These AI kiosks interpret and make recommendations for consumers interacting with them, thus streamlining the retail process. The advent of AI kiosks also reduces the required staff and, thus, costs for retailers.

Insight - Smart technologies are arguably the largest contributor to the ever-increasing number of retailers with seamless, stress-free in-store experiences. Consumers who shop in-stores enjoy the benefits of assistance from employees, as well as the ability to demo items that they may not have known about prior to entering the store. To further improve these experiences for consumers, brands are launching smart kiosks that use AI to assist, make recommendations to, and process payments from, consumers.
Workshop Question - How could your brand improve its consumers' experiences by employing artificial intelligence, or other, smart features?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends