An emphasis on well-being has consumers putting health goods front and center
Implications - As the health craze rages on, an emphasis on health food becomes priority, resulting in fruits and vegetables taking a more prominent role in popular recipes. Featured more as a main ingredient rather than a topping, antioxidant-heavy foods like berries are being used as hearty fillings and spreads, reflecting a need to replace everyday indulgences with nutritional yet familiar alternatives.
Trend Themes
1. Healthy Eating - Consumers are prioritizing health food resulting in an emphasis on fruits and vegetables, reflected in new recipes using antioxidant-heavy foods as main ingredients.
2. Fruit Combination - Merging savory and sweet flavors such as blueberries and cheese, raspberries and ramen or watermelon and pizza toppings is becoming more popular as people seek new flavor combinations.
3. Campfire Desserts - Creating desserts over a campfire by mixing traditional ingredients for a warm, satisfying twist on classics like the ice cream cone, is a trend that offers meaningful experiences to outdoor lovers.
Industry Implications
1. Food and Beverage Industry - The healthy eating trend will impact the food and beverage industry as consumers seek healthier and more varied options in their diets.
2. Hospitality Industry - The new trend of combining fruits with other savory and sweet ingredients is something that could easily be offered in hotels and restaurants for brunch and all-day eating options.
3. Outdoor Industry - The campfire dessert trend could provide opportunites for companies in the outdoor industry by marketing accessories for making desserts over open flames or by creating ready-to-eat desserts for camping enthusiasts.
