Rather than choosing between hosting an advertisement online or offline, many of the top November 2014 interactive ideas in marketing merge the two worlds. Some great examples of this are Volkswagen's game of Polo Tag, which challenges users to track down VW vehicles on Twitter and then hunt them down in real life for the chance to test drive the car, or Old Navy's Selfiebration machine, which turns your tagged selfies into inflated balloon art that is put on display in public locations.
When bridging the gap between a real world experience and an online one poses a challenge, a great way around this is to make use of virtual reality technology. Since you can't actually step into the world of Westeros, HBO's Game of Thrones Oculus Rift experience is an example of a fantastic way to bring an imaginary world to life.
Top 70 Interactive Ideas in November
70
Apocalyptic Home Kits
Century 21's Zombie Apocalypse Kit Helps to Board Up Homes
69
Multisensory Automotive Lounges
The Sound of Porsche Pop-Up is Like a Modern Record Store
68
Creative Crowdfunding Campaigns
The Makers of 'Ned Rifle' Used Creative Perks to Attract Support
67
Interactive Photography Campaigns
Samsung Gives You the Chance to Become a Fashion Photographer
66
Interaction Increasing Guides
This Infographic Explains How to Maximize Instagram Engagement
65
Shampoo Exchanging Campaigns
This Recycling Station Offers Phone Credits in Return for Old Bottles
64
Selfie-Friendly Fitting Rooms
Karl Lagerfeld's Designer Retail Store has Built-In Selfie Stations
63
Fast Food Flash Drives
This Lotteria Themed Burger USB Flash Drive is Impractically Large
62
Caffeinated Calligraphy Campaigns
This Coffee Campaign Matches Machines to Fit Your Personality
61
Giftable Holiday Chocolates
Tenfold Creative Designed a Christmas Gift with Mystery
60
Mutant Cookie Campaigns
This Halloween Oreo Campaign Stars Adorable Cookie 'Nomsters'
59
Wearable Tech Innovation Conferences
The WEST Conference Featured Sports & Entertainment Wearables
58
Socially Sourced Photo Exhibits
The TorontoCLICKS Exhibit Featured Work By Toronto Instagrammers
57
Interactive Shopping Destinations
Eastbay Performance Zone Offers a High-Tech Shopping Experience
56
Custom Doll Invitations
This Unique Invitation Appeals to an Appetite for Fashion & Customization
55
Dishwashing Diners
This Unique Pop-Up Restaurant Has Diners 'Pay' by Washing Dishes
54
Terrifying Digital Billboards
Sky Austria Promotes 'The Walking Dead' with Shocking Zombies
53
Social Media Cookies
Please Enable Cookies Trades Personal Information for Treats
52
Farmer Appreciation Campaigns
This World Food Day Campaign Gives Kudos to Local Farmers
51
Christmas Networking Campaigns
NSPCC's Christmas Campaign Helps Santa Recruit on LinkedIn
50
Tweet-Designed Dresses
Christian Siriano x Verizon's Social Media Dress Was Crafted from Tweets
49
Interactive Music Albums
'The DNA Project' by j.viewz Brings Fans into the Creative Process
48
Creepy Car Wash Pranks
Ford's Spooky Car Wash Scares Unsuspecting Drivers & Passengers
47
Scary Poster Pranks
This Amusement Park Promotion Advertises a Terrifying Ride in a Creepy Way
46
Gamified Test Drives
Volkswagen's Fun Test Drive Challenges People in a City-Wide Game
45
Social Sci-Fi Fan Clubs
Orphan Black's Clone Club is an Organized Way for Fans of the Show to Chat
44
Paperless Loyalty Apps
Canadian Tire's Loyalty Rewards App Offers a Better Way to Collect Perks
43
Travel Aid Campaigns
KLM's Happy to Help Campaign Assists KLM & Non-KLM Travelers
42
Interactive Balloon Portraits
This Old Navy Ad Turns Your Selfies into Balloon Art
41
Rewarding Instagram Ads
SnapMyAd is an App that Rewards Brand Enthusiasts for their Photos
40
Filmic Photographer Contests
Netflix Wants a 'Grammaster' to Run Its Netflix Instagram Account
39
Female Decoder Apps
The Love Translator App Helps Guys Decipher Female Language
38
Ice Cream Treasure Hunts
Strauss Rewards Kids Digging for Treasure at the Beach with Ice Cream
37
Patience-Rewarding Ads
Eat's Pre-Roll Ad Challenges YouTube Viewers to Wait
36
Social City Guides
Splendia's City Guide is Made Up of Travel Photos on Instagram
35
Digitized Loyalty Programs
Sporting Life Introduces Interactive Kiosks for Its Lifeline Program
34
Anti-Feet Photo Campaigns
The #Noalpiestureo Campaign Protests Images of Feet on Instagram
33
Social Pre-Screening Campaigns
This Twitter Campaign Gives Advance Access to Lexus' Short Films
32
Intuitive Presentation Software
Sway's Digital Presentation Software Lets You Create on the Go
31
Romantic Cheese Campaigns
Kerrygold's Campaign Encourages Sharing Cheese-Related Love Stories
30
Civic Messaging Apps
The Tell Me About Politics App Ask Amy Lets Youth Ask Questions via Text
29
Virtual Customization Kiosks
Foot Locker Introduces an Interactive Shoe Customization Service
28
Streaking Cancer Campaigns
This Campaign for Cancer Encourages Canadians to Bare It All
27
Calorie Currency Shops
The Colun Pop-Up Store Had People Burn Calories to Take Home Workout Gear
26
Augmented Reality Fantasy Experiences
The Game of Thrones Oculus Rift Experience is Thrilling
25
Digitally Engaging Catalogs
The Bass Pro Shops Interactive Catalog Takes an Aspirational Approach
24
Accessible Business Workshops
The Staples Learning Centre Offers Great Ways to Increase Efficiency
23
Millennial Networking Events
Toronto's Breakfast of Champions Connects Youth with Industry Leaders
22
Unwitting Wi-Fi Campaigns
F-Secure Shows Warns Against Joining an Unsecured Wi-Fi Network
21
Virtual Car Chase Games
Nissan's Chase the Thrill Immerses You in an AR Car Chase on Foot
20
Interactive Sports Stores
This Sport Chek Sports Flagship Store Makes Shopping More Personal
19
Camera-Embedded Bras
Nestlé FITNESS' Breast Cancer Awareness Campaign Involves a Hidden Camera
18
Work-Trade Restaurant Campaigns
This Marketing Exercise Asks Diners to Do Dishes As Payment
17
Feel-Good Retail Mirrors
This Motivational IKEA Mirror Boosts Esteem In-Store
16
Virtual Reality Engagements
Sparks Fly During the Bachelor Canada Experience
15
Friendly Drone Campaigns
Kirin's Beer Commercial Shows How You Can Meet a Bird-Shaped Drone
14
Live Word Game Ads
Mattel's Creative Advertising Stunt Stages Pictionary Through a Poster
13
Funny Talkative Billboards
Sprite's Bill the Billboard Soda Pop Ad Reminds You to 'Obey You'
12
Hair-Raising Cancer Ads
The Swedish Childhood Cancer Foundation Shares a Hair-Raising Message
11
Healthy Superhero Campaigns
Florida Reimagines Old Orange Juice Mascot as Captain Citrus
10
Interactive Dance Installations
Coca-Cola Offers Exslusive In-Game Content for Just Dance Now
9
Digital Book-Sharing Benches
This Book Reading Campaign Provides People with a Way to Pass Time
8
Augmented Chocolate Wrappers
Lacta's Chocolate Packaging Wrapper Hides Secret Messages with AR
7
Virtual Skateboarding Simulators
Mountain Dew Lets People Try Out Virtual Reality Digital Skating
6
On-Demand Vaccination Services
The Newly Launched UberHealth Delivered a Free Flu Shot Kit
5
Snack Mystery Apps
This Mystery Game for Kids Stars Animated Goldfish Crackers
4
Vocal Response Radio Advertising
XAPPmedia Runs Interactive Radio Ads With Audio-Based Asks
3
Music-Streaming Drones
The Spotify PartyDrone Plays Personalized Music to Festival Goers
2
Dog Radio Stations
Pedigree's K9FM is a Radio Station with Canine-Friendly Content
1
Aging Simulation Campaigns
Orange's Interactive Campaign Lets You Talk to Your Future Self
Related Ideas
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Clear In-Game Billboard Advertisements
SCS Software's Truck Simulator Uses Real-Life Advertising
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
AI-Generated Real-World Transformations
AI-Artist Who Gives a Unique Design to Real Objects
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Digital Debit Card Campaigns
Interac Introduces 'The Lost Wallet Board' Installation in Toronto
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Novel AI-Generated Product Designs
Arcade Introduced a Transformative AI Product Creation Platform
AI-Powered Choose-Your-Own Adventure Books
Playbrary GPT Merges Literature with Gaming
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Promotional Metaverse Experiences
Warner Bros. Debuts [Beetlejuice] Escape the Afterlife on Roblox
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Advanced Social Advertising Tools
Invoca is Now Integrated with Pinterest, Snapchat, & TikTok
Streaming Series Games
Netflix Stories Invites Viewers to Participate in Their Own Adventures
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Personalized In-Flight Ads
United Airlines Kinective Media Offers Curated Travel
AI Holiday Card Generators
Coca-Cola's Create Real Magic Shares Greetings with Iconic Assets
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
AR Locker Rooms
Snapchat and Selfridges Created a Pop-Up for Virtually Trying on Sports Kits
Youth Metaverse Advertising Initiatives
Roblox Announced an Advertising Partnership with PubMatic
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Gamer-Centric Fast Food Campaigns
Burger King's Gaming Campaign to Rewards “Burger-to-King” Goals
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
AI Artist Audio Experiences
The Ask Dalí Experience Invites Visitors to Speak to the Artist
Immersive Entertainment Venues
Netflix Houses Feature Eateries, Experiential Activities & More
Premium-Quality VR Experiences
'Sandbox VR' in Toronto Offers Fully Immersive Journeys through VR
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Interactive Fantasy Universe Attractions
VIBRANT Debuts DUNGEONS & DRAGONS: The Immersive Quest
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Interactive AI Storytelling
Euphoria Stories Crafts Unique Storylines That Respond to Decisions
Immersive Halloween-Themed VR Experiences
Zero Latency VR Offers Suspenseful 'Halloween Thrills'
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Collaborative Streaming Game Experiences
Netflix and Roblox Partnered for a Digital Theme Park
Interactive Recruitment Billboards
easyJet's Campaign Encourages Women to Consider a Pilot Career
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Monetizable Mobile Gaming Apps
'Playbite' Enables Players to Win Gift Cards and Prizes
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
Immersive VR Shopping Apps
Mytheresa Worked with Obsess on New Apple Vision Pro App
Humorous Automotive Campaigns
Hyundai’s 'Where Have You Been?' Ad Merges Nostalgia and Branding
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
In-Game Advertising Services
StackAdapt Offers Engaging Game Advertising for its Clients
AI Radio Hosts
OFF Radio Krakow Reaches Younger Listeners with Virtual Personas
Audio Guide Tourism Apps
Tourly Uses AI and Audio to Make Every Landmark Speak
Internet Safety Metaverses
Google & Roblox's Be Internet Awesome World Teaches Online Safety
GenAI TV Ads
ITV's AI-Generated Ad Service Helps New-to-TV Brands Affordably Reach More Audiences
Egg-Centric Metaverse Games
American Egg Board Launched a Tower of Eggs Pop-Up on Roblox
Car Metaverse Worlds
Hyundai Launched a Marketing World on Roblox to Reach Gen Alpha
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Car-Specific Video Commerce
Audi and Bambuser Make a Significant Evolution in Business Strategy
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Spatial Video Exercise Bicycles
LAYER Design & Saga Holographic Create the Dynamic HoloBike
Gamified Eyecare Campaigns
LensCrafters Debuts Blinky's Eye Odyssey with Adventure & Eye Care
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Web3 Fashion Show Initiatives
Runway Magazine Launches Re-Inventing the Runway
Creator-Friendly Initiatives
Patreon Lights Up Times Square with Creator-Centric Billboard
Influencer-Led Virtual Shops
Walmart Launches the New Walmart Realm Digital E-Commerce Experience
AR Fashion Creations
The ETERNITEE AR Platform Enhances Consumer Interaction
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
AR-Powered Cereal Games
General Mills Releases a New Digital Monster Game for Consumers
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
AI-Powered Employee Training Services
VirtualSpeech Blends Generative AI with VR for Training
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
Marketing Idea Generators
Thunderbucket Provides Marketing Ideas and Observations at Speed
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Interactive Mixed-Reality Films
What If...?: An Immersive Story is an Apple Vision Pro Exclusive
Generative AI Interpreter Campaigns
Samsung's 'The Next Big Thing Is You' Highlights Translation
Immersive Gaming Activations
The Samsung Odyssey Gaming Booth Launches at Toronto's Union Station
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Musical Monsoon Billboards
Brooke Bond Taj Mahal Tea Made a Record-Breaking Interactive Billboard
Mixed-Reality Bedtime Apps
Pillow is a Mixed-Reality App for Quest That Supports Relaxation in Bed
Social-First Car Campaigns
Škoda's Reddit Car Share Amplified the Voices of Passionate Fans
Portable Holographic Displays
Looking Glass Go Shares Memories as 3D Holograms, Not Photos
Dynamic Mobile Fashion Games
Tommy Hilfiger Unveils a New Mobile Fashion Game Called FashionVerse
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Virtual Car Meetups
7-Eleven is Inviting Fans to Meet Virtually in Fortnite
Advertising E-Commerce Tools
Tokens Launches the Valor E-Commerce Platform for QR Code Advertising
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Imaginative Shopping Platforms
Walmart Realm Shares Influencer-Curated Shopping Environments
Interactive App-Themed Game Maps
Twitch Unveiled 'The Glitch' Brand Map in Fortnite for Twitchcon
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
AR Driving Games
Dodge Created an Augmented Reality Driving Game Targeting Younger Drivers
Artful Illusory Ads
giffgaff's Large-Scale Illusion Artwork Challenges Inattentional Blindness
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Mobile Escape Rooms
Phone Escape: Hopeless Takes Mobile Entertainment to New Dimensions
Influencer-Based Gaming Activations
Niantic Taps Google to Recruit Creators for Pokémon GO Fest
Gaming Ads-Inspired Video Games
D3 Publisher and Monkeycraft Present the Ironic Those Games
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Scannable Skincare Murals
The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Immersive Language-Learning Tools
VisionFlow Transforms Spoken English Learning with Talkit
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Virtual Pet Metaverses
My Talking Hank: Islands Offers New Friends, Treasure & Secrets to Discover
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
Collaborative Daily Word Games
Netflix and TED Talks Join to Create the TED Tumblewords Game
Personalized AI Storytelling
MidReal Let's Users Create Interactive Stories with AI
Advanced Retail Campaign Kiosks
Freeosk and Place Exchange Partnered for Integrated Campaigns
AI-Generated Keyword Suggestions
Reddit Releases 'Keyword Suggestions' Using AI-Powered Technology
Gaming Experience-Enhancing Innovations
Inspired Entertainment, Inc. Debuts New Gaming Innovations
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Interactive Image Mapping
Image Mapping Lets Businesses Create Designs Seamlessly
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
In-Car Gaming Systems
Volkswagen Will Feature AirConsole's Video Games in its Vehicles
AI Product Promotion Tools
Orblitzz Increases Product Visibility Organically Using AI
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Mixed-Reality Treasure Hunts
EE is Kicking Off Its Inaugural Game Day with a Special Treasure Hunt
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Tycoon-Style Beauty Games
e.l.f. Cosmetics Launches a Digital Tycoon World on Roblox
Ad-Focused Reaction Tools
Wunderman Thompson Launches 'Reveal' for Gauging Audience Responses
Virtual Table Top Games
TinyTable Combines the Joy of Table Top Games with Virtual Video Calls
Interactive Entertainment Board Games
MONOPOLY GO! Transforms Digital Mobile Game into Real Play
Stimulating Word Association Games
Worlds of Words Challenges Players to Think Outside the Box
Debunking AI Apps
BSBot Helps Publicis Clients Tell the Truth About AI from Fiction at Cannes
Holographic Video Game Characters
Proto Uses ProtoHologram to Create a Digital Mario
Networking Platform In-App Games
LinkedIn is Working on Integrating Games to its Platform
Interactive AI Language Learning
Lantalk Integrates Interactive Role-Playing Games with AI
Self-Service Event Promotions
Industry Dive Adds Self-Service Offerings to Include Event Promotion
Novelty Polling Websites
Funnypoll Gives Users a Quick Laugh in an Often Overwhelming Online Space
Dynamic Quizzing Experiences
Qwhiz Offers Daily Fun and Leaderboards to Compete with Friends
Interactive Presentation Polls
MeetMoji Uses AI to Create Engaging and Interactive Meetings